#743940#743940

#743940 is a dark, moderate red. Relative luminance 0.070; OKLCH L 42.3% C 0.083 H 13.8°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#743940
RGB	rgb(116, 57, 64)
HSL	hsl(353, 34%, 34%)
HSV	hsv(353, 51%, 45%)
CMYK	cmyk(0%, 50.9%, 44.8%, 54.5%)
CIE-LAB	lab(31.83, 26.62, 7.66)
CIE-LCH	lch(31.83, 27.70, 16.05°)
OKLab	oklab(42.26% 0.0805 0.0198)
OKLCH	oklch(42.26% 0.083 13.8)
XYZ	xyz(9.5916, 7.0104, 5.6975)
Luminance	0.0701 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743940 #39746D

analogous

#74395E #743940 #745039

triadic

#743940 #407439 #394074

tetradic

#743940 #5E7439 #39746D #503974

square

#743940 #5E7439 #39746D #503974

split-complementary

#743940 #397450 #395E74

monochromatic

#221113 #4B2529 #743940 #9D4D57 #B86F78

Accessibility & contrast

On white

8.74

#743940 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#743940 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743940

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743940	#FFFFFF	#000000	##FFFFFF
##743940	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454440

Deuteranopia (green-blind)

#544F3F

Tritanopia (blue-blind)

#7E323C

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #743940;
/* rgb */ color: rgb(116, 57, 64);
/* oklch */ color: oklch(42.3% 0.083 13.8);

Tailwind

colors: {
  custom: {
    50: '#9f7174',
    500: '#743940',
    950: '#000000',
  },
}

SCSS

$custom: #743940;
$custom-light: #9f7174;
$custom-dark: #000000;

JSON

{
  "hex": "#743940",
  "rgb": {
    "r": 116,
    "g": 57,
    "b": 64
  },
  "hsl": {
    "h": 352.881,
    "s": 34.104,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42261,
    "c": 0.08293,
    "h": 13.8
  },
  "luminance": 0.07009
}

Semantic roles & 50–950 ramp

primary

#743940

secondary

#67A29B

accent

#CABD5E

background

#FAF6F7

surface

#F3ECED

border

#CDC7C8

text

#0F0808

muted

#7F7B7B

Preview Lab

Preview with #743940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →