#7438AA#7438AA

#7438AA is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.6% C 0.176 H 304.7°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#7438AA
RGB	rgb(116, 56, 170)
HSL	hsl(272, 50%, 44%)
HSV	hsv(272, 67%, 67%)
CMYK	cmyk(31.8%, 67.1%, 0%, 33.3%)
CIE-LAB	lab(36.82, 47.64, -50.97)
CIE-LCH	lch(36.82, 69.77, 313.06°)
OKLab	oklab(47.62% 0.1002 -0.1446)
OKLCH	oklch(47.62% 0.176 304.7)
XYZ	xyz(15.8707, 9.4437, 39.0091)
Luminance	0.0944 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7438AA #6EAA38

analogous

#3B38AA #7438AA #AA38A7

triadic

#7438AA #AA7438 #38AA74

tetradic

#7438AA #AA3B38 #6EAA38 #38A7AA

square

#7438AA #AA3B38 #6EAA38 #38A7AA

split-complementary

#7438AA #A7AA38 #38AA3B

monochromatic

#351A4E #55297C #7438AA #9357C8 #B085D7

Accessibility & contrast

On white

7.27

#7438AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#7438AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7438AA

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7438AA	#FFFFFF	#000000	##FFFFFF
##7438AA	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055AD

Deuteranopia (green-blind)

#1357A8

Tritanopia (blue-blind)

#6A516C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7438aa;
/* rgb */ color: rgb(116, 56, 170);
/* oklch */ color: oklch(47.6% 0.176 304.7);

Tailwind

colors: {
  custom: {
    50: '#a073c4',
    500: '#7438aa',
    950: '#000000',
  },
}

SCSS

$custom: #7438aa;
$custom-light: #a073c4;
$custom-dark: #000000;

JSON

{
  "hex": "#7438aa",
  "rgb": {
    "r": 116,
    "g": 56,
    "b": 170
  },
  "hsl": {
    "h": 271.579,
    "s": 50.442,
    "l": 44.314
  },
  "oklch": {
    "l": 0.47623,
    "c": 0.17593,
    "h": 304.7
  },
  "luminance": 0.09444
}

Semantic roles & 50–950 ramp

primary

#7438AA

secondary

#9DC17D

accent

#DA4E90

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7438AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →