#743697#743697

#743697 is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.0% C 0.158 H 311.2°. Best body text is #FFFFFF at 7.73:1 contrast (WCAG AA passes).

Color values

HEX	#743697
RGB	rgb(116, 54, 151)
HSL	hsl(278, 47%, 40%)
HSV	hsv(278, 64%, 59%)
CMYK	cmyk(23.2%, 64.2%, 0%, 40.8%)
CIE-LAB	lab(35.17, 44.15, -42.18)
CIE-LCH	lch(35.17, 61.06, 316.31°)
OKLab	oklab(46.02% 0.1039 -0.1188)
OKLCH	oklch(46.02% 0.158 311.2)
XYZ	xyz(14.1065, 8.5860, 30.1863)
Luminance	0.0859 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743697 #599736

analogous

#443697 #743697 #973689

triadic

#743697 #977436 #369774

tetradic

#743697 #974436 #599736 #368997

square

#743697 #974436 #599736 #368997

split-complementary

#743697 #899736 #369744

monochromatic

#2F163D #51266A #743697 #954BBF #B078CF

Accessibility & contrast

On white

7.73

#743697 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#743697 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743697

7.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743697	#FFFFFF	#000000	##FFFFFF
##743697	1.00	7.73	2.72	7.73
#FFFFFF	7.73	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#07509A

Deuteranopia (green-blind)

#2C5495

Tritanopia (blue-blind)

#704961

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #743697;
/* rgb */ color: rgb(116, 54, 151);
/* oklch */ color: oklch(46.0% 0.158 311.2);

Tailwind

colors: {
  custom: {
    50: '#9f71b6',
    500: '#743697',
    950: '#000000',
  },
}

SCSS

$custom: #743697;
$custom-light: #9f71b6;
$custom-dark: #000000;

JSON

{
  "hex": "#743697",
  "rgb": {
    "r": 116,
    "g": 54,
    "b": 151
  },
  "hsl": {
    "h": 278.351,
    "s": 47.317,
    "l": 40.196
  },
  "oklch": {
    "l": 0.46024,
    "c": 0.15783,
    "h": 311.2
  },
  "luminance": 0.08586
}

Semantic roles & 50–950 ramp

primary

#743697

secondary

#8BB871

accent

#D75181

background

#FAF7FB

surface

#F3EDF6

border

#CDC8D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743697

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →