#743686#743686

#743686 is a dark, vivid purple. Relative luminance 0.081; OKLCH L 44.9% C 0.139 H 318.1°. Best body text is #FFFFFF at 8.03:1 contrast (WCAG AA passes).

Color values

HEX	#743686
RGB	rgb(116, 54, 134)
HSL	hsl(287, 43%, 37%)
HSV	hsv(287, 60%, 53%)
CMYK	cmyk(13.4%, 59.7%, 0%, 47.5%)
CIE-LAB	lab(34.13, 40.35, -33.41)
CIE-LCH	lch(34.13, 52.39, 320.37°)
OKLab	oklab(44.93% 0.1037 -0.0932)
OKLCH	oklch(44.93% 0.139 318.1)
XYZ	xyz(12.8241, 8.0731, 23.4324)
Luminance	0.0807 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743686 #488636

analogous

#4C3686 #743686 #863670

triadic

#743686 #867436 #368674

tetradic

#743686 #864C36 #488636 #367086

square

#743686 #864C36 #488636 #367086

split-complementary

#743686 #708636 #36864C

monochromatic

#28132F #4E245A #743686 #9A48B2 #B371C6

Accessibility & contrast

On white

8.03

#743686 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#743686 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743686

8.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743686	#FFFFFF	#000000	##FFFFFF
##743686	1.00	8.03	2.61	8.03
#FFFFFF	8.03	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234C89

Deuteranopia (green-blind)

#395284

Tritanopia (blue-blind)

#744359

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #743686;
/* rgb */ color: rgb(116, 54, 134);
/* oklch */ color: oklch(44.9% 0.139 318.1);

Tailwind

colors: {
  custom: {
    50: '#9e70a9',
    500: '#743686',
    950: '#000000',
  },
}

SCSS

$custom: #743686;
$custom-light: #9e70a9;
$custom-dark: #000000;

JSON

{
  "hex": "#743686",
  "rgb": {
    "r": 116,
    "g": 54,
    "b": 134
  },
  "hsl": {
    "h": 286.5,
    "s": 42.553,
    "l": 36.863
  },
  "oklch": {
    "l": 0.44933,
    "c": 0.13946,
    "h": 318.1
  },
  "luminance": 0.08073
}

Semantic roles & 50–950 ramp

primary

#743686

secondary

#79AE6A

accent

#D25572

background

#F9F6FA

surface

#F2ECF4

border

#CCC7CE

text

#0F0810

muted

#7E7B7F

Preview Lab

Preview with #743686

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →