#743590#743590

#743590 is a mid, vivid purple. Relative luminance 0.083; OKLCH L 45.4% C 0.152 H 314.0°. Best body text is #FFFFFF at 7.91:1 contrast (WCAG AA passes).

Color values

HEX	#743590
RGB	rgb(116, 53, 144)
HSL	hsl(282, 46%, 39%)
HSV	hsv(282, 63%, 56%)
CMYK	cmyk(19.4%, 63.2%, 0%, 43.5%)
CIE-LAB	lab(34.55, 43.06, -38.91)
CIE-LCH	lch(34.55, 58.04, 317.90°)
OKLab	oklab(45.43% 0.1053 -0.1092)
OKLCH	oklch(45.43% 0.152 314)
XYZ	xyz(13.5088, 8.2732, 27.2654)
Luminance	0.0827 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743590 #519035

analogous

#463590 #743590 #90357E

triadic

#743590 #907435 #359074

tetradic

#743590 #904635 #519035 #357E90

square

#743590 #904635 #519035 #357E90

split-complementary

#743590 #7E9035 #359046

monochromatic

#2C1437 #502563 #743590 #9747BB #B174CC

Accessibility & contrast

On white

7.91

#743590 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.65

#743590 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743590

7.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743590	#FFFFFF	#000000	##FFFFFF
##743590	1.00	7.91	2.65	7.91
#FFFFFF	7.91	1.00	21.00	1.00
#000000	2.65	21.00	1.00	21.00
##FFFFFF	7.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#144E93

Deuteranopia (green-blind)

#31538E

Tritanopia (blue-blind)

#71465D

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #743590;
/* rgb */ color: rgb(116, 53, 144);
/* oklch */ color: oklch(45.4% 0.152 314.0);

Tailwind

colors: {
  custom: {
    50: '#9f70b1',
    500: '#743590',
    950: '#000000',
  },
}

SCSS

$custom: #743590;
$custom-light: #9f70b1;
$custom-dark: #000000;

JSON

{
  "hex": "#743590",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 144
  },
  "hsl": {
    "h": 281.538,
    "s": 46.193,
    "l": 38.627
  },
  "oklch": {
    "l": 0.45426,
    "c": 0.15175,
    "h": 314
  },
  "luminance": 0.08273
}

Semantic roles & 50–950 ramp

primary

#743590

secondary

#83B46D

accent

#D6527B

background

#FAF6FA

surface

#F3ECF5

border

#CDC7CF

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743590

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →