#743579#743579

#743579 is a dark, vivid purple. Relative luminance 0.076; OKLCH L 44.0% C 0.128 H 324.6°. Best body text is #FFFFFF at 8.31:1 contrast (WCAG AA passes).

Color values

HEX	#743579
RGB	rgb(116, 53, 121)
HSL	hsl(296, 39%, 34%)
HSV	hsv(296, 56%, 47%)
CMYK	cmyk(4.1%, 56.2%, 0%, 52.5%)
CIE-LAB	lab(33.22, 38.15, -26.76)
CIE-LCH	lch(33.22, 46.60, 324.95°)
OKLab	oklab(44.03% 0.104 -0.0739)
OKLCH	oklch(44.03% 0.128 324.6)
XYZ	xyz(11.9265, 7.6403, 18.9320)
Luminance	0.0764 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743579 #3A7935

analogous

#523579 #743579 #79355C

triadic

#743579 #797435 #357974

tetradic

#743579 #795235 #3A7935 #355C79

square

#743579 #795235 #3A7935 #355C79

split-complementary

#743579 #5C7935 #357952

monochromatic

#221024 #4B224E #743579 #9D48A4 #B86ABE

Accessibility & contrast

On white

8.31

#743579 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#743579 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743579

8.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743579	#FFFFFF	#000000	##FFFFFF
##743579	1.00	8.31	2.53	8.31
#FFFFFF	8.31	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C497B

Deuteranopia (green-blind)

#405177

Tritanopia (blue-blind)

#763E52

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #743579;
/* rgb */ color: rgb(116, 53, 121);
/* oklch */ color: oklch(44.0% 0.128 324.6);

Tailwind

colors: {
  custom: {
    50: '#9e70a0',
    500: '#743579',
    950: '#000000',
  },
}

SCSS

$custom: #743579;
$custom-light: #9e70a0;
$custom-dark: #000000;

JSON

{
  "hex": "#743579",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 121
  },
  "hsl": {
    "h": 295.588,
    "s": 39.08,
    "l": 34.118
  },
  "oklch": {
    "l": 0.44031,
    "c": 0.12758,
    "h": 324.6
  },
  "luminance": 0.0764
}

Semantic roles & 50–950 ramp

primary

#743579

secondary

#68A663

accent

#CF5962

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F080E

muted

#7E7B7E

Preview Lab

Preview with #743579

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →