#743549#743549

#743549 is a dark, moderate pink. Relative luminance 0.067; OKLCH L 41.9% C 0.091 H 1.7°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX	#743549
RGB	rgb(116, 53, 73)
HSL	hsl(341, 37%, 33%)
HSV	hsv(341, 54%, 45%)
CMYK	cmyk(0%, 54.3%, 37.1%, 54.5%)
CIE-LAB	lab(31.21, 29.99, 0.92)
CIE-LCH	lch(31.21, 30.01, 1.76°)
OKLab	oklab(41.88% 0.0912 0.0028)
OKLCH	oklch(41.88% 0.091 1.7)
XYZ	xyz(9.6786, 6.7412, 7.0935)
Luminance	0.0674 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743549 #357460

analogous

#743568 #743549 #744035

triadic

#743549 #497435 #354974

tetradic

#743549 #687435 #357460 #403574

square

#743549 #687435 #357460 #403574

split-complementary

#743549 #357440 #356874

monochromatic

#200F14 #4A222F #743549 #9E4863 #BA6983

Accessibility & contrast

On white

8.94

#743549 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#743549 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743549

8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743549	#FFFFFF	#000000	##FFFFFF
##743549	1.00	8.94	2.35	8.94
#FFFFFF	8.94	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F424A

Deuteranopia (green-blind)

#504E48

Tritanopia (blue-blind)

#7D303C

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #743549;
/* rgb */ color: rgb(116, 53, 73);
/* oklch */ color: oklch(41.9% 0.091 1.7);

Tailwind

colors: {
  custom: {
    50: '#9f6e7b',
    500: '#743549',
    950: '#000000',
  },
}

SCSS

$custom: #743549;
$custom-light: #9f6e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#743549",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 73
  },
  "hsl": {
    "h": 340.952,
    "s": 37.278,
    "l": 33.137
  },
  "oklch": {
    "l": 0.41876,
    "c": 0.09124,
    "h": 1.7
  },
  "luminance": 0.0674
}

Semantic roles & 50–950 ramp

primary

#743549

secondary

#62A38E

accent

#CDA95B

background

#FAF6F7

surface

#F3ECED

border

#CDC7C8

text

#0F0709

muted

#7F7A7B

Preview Lab

Preview with #743549

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →