#743540#743540

#743540 is a dark, moderate red. Relative luminance 0.066; OKLCH L 41.6% C 0.089 H 10.8°. Best body text is #FFFFFF at 9.03:1 contrast (WCAG AA passes).

Color values

HEX	#743540
RGB	rgb(116, 53, 64)
HSL	hsl(350, 37%, 33%)
HSV	hsv(350, 54%, 45%)
CMYK	cmyk(0%, 54.3%, 44.8%, 54.5%)
CIE-LAB	lab(30.95, 28.87, 6.42)
CIE-LCH	lch(30.95, 29.57, 12.54°)
OKLab	oklab(41.6% 0.0875 0.0167)
OKLCH	oklch(41.6% 0.089 10.8)
XYZ	xyz(9.4016, 6.6304, 5.6342)
Luminance	0.0663 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743540 #357469

analogous

#74355F #743540 #744935

triadic

#743540 #407435 #354074

tetradic

#743540 #5F7435 #357469 #493574

square

#743540 #5F7435 #357469 #493574

split-complementary

#743540 #357449 #355F74

monochromatic

#200F12 #4A2229 #743540 #9E4857 #BA6977

Accessibility & contrast

On white

9.03

#743540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#743540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743540

9.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743540	#FFFFFF	#000000	##FFFFFF
##743540	1.00	9.03	2.33	9.03
#FFFFFF	9.03	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#414140

Deuteranopia (green-blind)

#514E3F

Tritanopia (blue-blind)

#7E2E39

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #743540;
/* rgb */ color: rgb(116, 53, 64);
/* oklch */ color: oklch(41.6% 0.089 10.8);

Tailwind

colors: {
  custom: {
    50: '#9f6e74',
    500: '#743540',
    950: '#000000',
  },
}

SCSS

$custom: #743540;
$custom-light: #9f6e74;
$custom-dark: #000000;

JSON

{
  "hex": "#743540",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 349.524,
    "s": 37.278,
    "l": 33.137
  },
  "oklch": {
    "l": 0.41595,
    "c": 0.08909,
    "h": 10.8
  },
  "luminance": 0.06629
}

Semantic roles & 50–950 ramp

primary

#743540

secondary

#62A398

accent

#CDB95B

background

#FAF6F7

surface

#F4ECED

border

#CEC7C8

text

#0F0708

muted

#7F7A7B

Preview Lab

Preview with #743540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →