#743523#743523

#743523 is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.0% C 0.094 H 36.8°. Best body text is #FFFFFF at 9.23:1 contrast (WCAG AA passes).

Color values

HEX	#743523
RGB	rgb(116, 53, 35)
HSL	hsl(13, 54%, 30%)
HSV	hsv(13, 70%, 45%)
CMYK	cmyk(0%, 54.3%, 69.8%, 54.5%)
CIE-LAB	lab(30.36, 26.21, 24.17)
CIE-LCH	lch(30.36, 35.65, 42.67°)
OKLab	oklab(40.95% 0.075 0.0561)
OKLCH	oklch(40.95% 0.094 36.8)
XYZ	xyz(8.7797, 6.3816, 2.3592)
Luminance	0.0638 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743523 #236274

analogous

#74233A #743523 #745D23

triadic

#743523 #237435 #352374

tetradic

#743523 #3A7423 #236274 #5D2374

square

#743523 #3A7423 #236274 #5D2374

split-complementary

#743523 #23745D #233A74

monochromatic

#180B07 #452015 #743523 #A34A31 #C86549

Accessibility & contrast

On white

9.23

#743523 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.28

#743523 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743523

9.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743523	#FFFFFF	#000000	##FFFFFF
##743523	1.00	9.23	2.28	9.23
#FFFFFF	9.23	1.00	21.00	1.00
#000000	2.28	21.00	1.00	21.00
##FFFFFF	9.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#463F21

Deuteranopia (green-blind)

#554D22

Tritanopia (blue-blind)

#7F2931

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #743523;
/* rgb */ color: rgb(116, 53, 35);
/* oklch */ color: oklch(41.0% 0.094 36.8);

Tailwind

colors: {
  custom: {
    50: '#a16e5e',
    500: '#743523',
    950: '#000000',
  },
}

SCSS

$custom: #743523;
$custom-light: #a16e5e;
$custom-dark: #000000;

JSON

{
  "hex": "#743523",
  "rgb": {
    "r": 116,
    "g": 53,
    "b": 35
  },
  "hsl": {
    "h": 13.333,
    "s": 53.642,
    "l": 29.608
  },
  "oklch": {
    "l": 0.40951,
    "c": 0.0937,
    "h": 36.8
  },
  "luminance": 0.06381
}

Semantic roles & 50–950 ramp

primary

#743523

secondary

#4C93A7

accent

#BDDD4B

background

#FAF6F5

surface

#F4ECE9

border

#CEC7C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #743523

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →