#743497#743497

#743497 is a mid, vivid violet. Relative luminance 0.084; OKLCH L 45.8% C 0.161 H 311.4°. Best body text is #FFFFFF at 7.83:1 contrast (WCAG AA passes).

Color values

HEX	#743497
RGB	rgb(116, 52, 151)
HSL	hsl(279, 49%, 40%)
HSV	hsv(279, 66%, 59%)
CMYK	cmyk(23.2%, 65.6%, 0%, 40.8%)
CIE-LAB	lab(34.81, 45.15, -42.76)
CIE-LCH	lch(34.81, 62.18, 316.55°)
OKLab	oklab(45.76% 0.1064 -0.1205)
OKLCH	oklch(45.76% 0.161 311.4)
XYZ	xyz(14.0153, 8.4037, 30.1559)
Luminance	0.0840 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743497 #579734

analogous

#433497 #743497 #973488

triadic

#743497 #977434 #349774

tetradic

#743497 #974334 #579734 #348897

square

#743497 #974334 #579734 #348897

split-complementary

#743497 #889734 #349743

monochromatic

#2E153C #512469 #743497 #9648C0 #B076D0

Accessibility & contrast

On white

7.83

#743497 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#743497 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743497

7.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743497	#FFFFFF	#000000	##FFFFFF
##743497	1.00	7.83	2.68	7.83
#FFFFFF	7.83	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004F9A

Deuteranopia (green-blind)

#2A5395

Tritanopia (blue-blind)

#704861

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #743497;
/* rgb */ color: rgb(116, 52, 151);
/* oklch */ color: oklch(45.8% 0.161 311.4);

Tailwind

colors: {
  custom: {
    50: '#9f70b6',
    500: '#743497',
    950: '#000000',
  },
}

SCSS

$custom: #743497;
$custom-light: #9f70b6;
$custom-dark: #000000;

JSON

{
  "hex": "#743497",
  "rgb": {
    "r": 116,
    "g": 52,
    "b": 151
  },
  "hsl": {
    "h": 278.788,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.4576,
    "c": 0.16075,
    "h": 311.4
  },
  "luminance": 0.08403
}

Semantic roles & 50–950 ramp

primary

#743497

secondary

#89B86F

accent

#D84F80

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743497

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →