#743399#743399

#743399 is a mid, vivid violet. Relative luminance 0.084; OKLCH L 45.8% C 0.164 H 310.8°. Best body text is #FFFFFF at 7.85:1 contrast (WCAG AA passes).

Color values

HEX	#743399
RGB	rgb(116, 51, 153)
HSL	hsl(278, 50%, 40%)
HSV	hsv(278, 67%, 60%)
CMYK	cmyk(24.2%, 66.7%, 0%, 40%)
CIE-LAB	lab(34.76, 46.09, -44.05)
CIE-LCH	lch(34.76, 63.76, 316.30°)
OKLab	oklab(45.77% 0.1075 -0.1243)
OKLCH	oklch(45.77% 0.164 310.8)
XYZ	xyz(14.1350, 8.3809, 31.0039)
Luminance	0.0838 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743399 #589933

analogous

#413399 #743399 #99338B

triadic

#743399 #997433 #339974

tetradic

#743399 #994133 #589933 #338B99

square

#743399 #994133 #589933 #338B99

split-complementary

#743399 #8B9933 #339941

monochromatic

#2E143D #51246B #743399 #9547C2 #B075D1

Accessibility & contrast

On white

7.85

#743399 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.68

#743399 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743399

7.85:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743399	#FFFFFF	#000000	##FFFFFF
##743399	1.00	7.85	2.68	7.85
#FFFFFF	7.85	1.00	21.00	1.00
#000000	2.68	21.00	1.00	21.00
##FFFFFF	7.85	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004F9C

Deuteranopia (green-blind)

#275397

Tritanopia (blue-blind)

#6F4861

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #743399;
/* rgb */ color: rgb(116, 51, 153);
/* oklch */ color: oklch(45.8% 0.164 310.8);

Tailwind

colors: {
  custom: {
    50: '#9f6fb8',
    500: '#743399',
    950: '#000000',
  },
}

SCSS

$custom: #743399;
$custom-light: #9f6fb8;
$custom-dark: #000000;

JSON

{
  "hex": "#743399",
  "rgb": {
    "r": 116,
    "g": 51,
    "b": 153
  },
  "hsl": {
    "h": 278.235,
    "s": 50,
    "l": 40
  },
  "oklch": {
    "l": 0.45769,
    "c": 0.16432,
    "h": 310.8
  },
  "luminance": 0.08381
}

Semantic roles & 50–950 ramp

primary

#743399

secondary

#8AB96E

accent

#DA4E81

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743399

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →