#743397#743397

#743397 is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.6% C 0.162 H 311.6°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).

Color values

HEX	#743397
RGB	rgb(116, 51, 151)
HSL	hsl(279, 50%, 40%)
HSV	hsv(279, 66%, 59%)
CMYK	cmyk(23.2%, 66.2%, 0%, 40.8%)
CIE-LAB	lab(34.63, 45.64, -43.05)
CIE-LCH	lch(34.63, 62.74, 316.67°)
OKLab	oklab(45.63% 0.1076 -0.1213)
OKLCH	oklch(45.63% 0.162 311.6)
XYZ	xyz(13.9712, 8.3154, 30.1412)
Luminance	0.0832 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743397 #569733

analogous

#423397 #743397 #973388

triadic

#743397 #977433 #339774

tetradic

#743397 #974233 #569733 #338897

square

#743397 #974233 #569733 #338897

split-complementary

#743397 #889733 #339742

monochromatic

#2E143C #512469 #743397 #9647C1 #B074D0

Accessibility & contrast

On white

7.89

#743397 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.66

#743397 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743397

7.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743397	#FFFFFF	#000000	##FFFFFF
##743397	1.00	7.89	2.66	7.89
#FFFFFF	7.89	1.00	21.00	1.00
#000000	2.66	21.00	1.00	21.00
##FFFFFF	7.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004E9A

Deuteranopia (green-blind)

#295395

Tritanopia (blue-blind)

#704760

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #743397;
/* rgb */ color: rgb(116, 51, 151);
/* oklch */ color: oklch(45.6% 0.162 311.6);

Tailwind

colors: {
  custom: {
    50: '#9f6fb6',
    500: '#743397',
    950: '#000000',
  },
}

SCSS

$custom: #743397;
$custom-light: #9f6fb6;
$custom-dark: #000000;

JSON

{
  "hex": "#743397",
  "rgb": {
    "r": 116,
    "g": 51,
    "b": 151
  },
  "hsl": {
    "h": 279,
    "s": 49.505,
    "l": 39.608
  },
  "oklch": {
    "l": 0.45631,
    "c": 0.16218,
    "h": 311.6
  },
  "luminance": 0.08315
}

Semantic roles & 50–950 ramp

primary

#743397

secondary

#88B86D

accent

#D94F7F

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0811

muted

#7F7B80

Preview Lab

Preview with #743397

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →