#743378#743378

#743378 is a dark, vivid purple. Relative luminance 0.074; OKLCH L 43.7% C 0.130 H 325.2°. Best body text is #FFFFFF at 8.44:1 contrast (WCAG AA passes).

Color values

HEX	#743378
RGB	rgb(116, 51, 120)
HSL	hsl(297, 40%, 34%)
HSV	hsv(297, 58%, 47%)
CMYK	cmyk(3.3%, 57.5%, 0%, 52.9%)
CIE-LAB	lab(32.78, 38.99, -26.83)
CIE-LCH	lch(32.78, 47.33, 325.47°)
OKLab	oklab(43.69% 0.1068 -0.0741)
OKLCH	oklch(43.69% 0.13 325.2)
XYZ	xyz(11.7762, 7.4374, 18.5809)
Luminance	0.0744 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743378 #377833

analogous

#513378 #743378 #783359

triadic

#743378 #787433 #337874

tetradic

#743378 #785133 #377833 #335978

square

#743378 #785133 #377833 #335978

split-complementary

#743378 #597833 #337851

monochromatic

#210E22 #4A214D #743378 #9E45A3 #B967BE

Accessibility & contrast

On white

8.44

#743378 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.49

#743378 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743378

8.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743378	#FFFFFF	#000000	##FFFFFF
##743378	1.00	8.44	2.49	8.44
#FFFFFF	8.44	1.00	21.00	1.00
#000000	2.49	21.00	1.00	21.00
##FFFFFF	8.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2A487A

Deuteranopia (green-blind)

#3F5076

Tritanopia (blue-blind)

#773C50

Achromatopsia (no color)

#4D4D4D

Design tokens & code

CSS

--color: #743378;
/* rgb */ color: rgb(116, 51, 120);
/* oklch */ color: oklch(43.7% 0.130 325.2);

Tailwind

colors: {
  custom: {
    50: '#9e6e9f',
    500: '#743378',
    950: '#000000',
  },
}

SCSS

$custom: #743378;
$custom-light: #9e6e9f;
$custom-dark: #000000;

JSON

{
  "hex": "#743378",
  "rgb": {
    "r": 116,
    "g": 51,
    "b": 120
  },
  "hsl": {
    "h": 296.522,
    "s": 40.351,
    "l": 33.529
  },
  "oklch": {
    "l": 0.43691,
    "c": 0.12995,
    "h": 325.2
  },
  "luminance": 0.07437
}

Semantic roles & 50–950 ramp

primary

#743378

secondary

#65A660

accent

#D0585F

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #743378

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →