#743328#743328

#743328 is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.094 H 31.3°. Best body text is #FFFFFF at 9.35:1 contrast (WCAG AA passes).

Color values

HEX	#743328
RGB	rgb(116, 51, 40)
HSL	hsl(9, 49%, 31%)
HSV	hsv(9, 66%, 45%)
CMYK	cmyk(0%, 56%, 65.5%, 54.5%)
CIE-LAB	lab(30.00, 27.67, 20.64)
CIE-LCH	lch(30.00, 34.52, 36.71°)
OKLab	oklab(40.7% 0.0805 0.049)
OKLCH	oklch(40.7% 0.094 31.3)
XYZ	xyz(8.7701, 6.2349, 2.7487)
Luminance	0.0623 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743328 #286974

analogous

#742843 #743328 #745928

triadic

#743328 #287433 #332874

tetradic

#743328 #437428 #286974 #592874

square

#743328 #437428 #286974 #592874

split-complementary

#743328 #287459 #284374

monochromatic

#190B09 #461F18 #743328 #A24738 #C46353

Accessibility & contrast

On white

9.35

#743328 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.25

#743328 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743328

9.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743328	#FFFFFF	#000000	##FFFFFF
##743328	1.00	9.35	2.25	9.35
#FFFFFF	9.35	1.00	21.00	1.00
#000000	2.25	21.00	1.00	21.00
##FFFFFF	9.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443E27

Deuteranopia (green-blind)

#544C27

Tritanopia (blue-blind)

#7F2731

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #743328;
/* rgb */ color: rgb(116, 51, 40);
/* oklch */ color: oklch(40.7% 0.094 31.3);

Tailwind

colors: {
  custom: {
    50: '#a16d62',
    500: '#743328',
    950: '#000000',
  },
}

SCSS

$custom: #743328;
$custom-light: #a16d62;
$custom-dark: #000000;

JSON

{
  "hex": "#743328",
  "rgb": {
    "r": 116,
    "g": 51,
    "b": 40
  },
  "hsl": {
    "h": 8.684,
    "s": 48.718,
    "l": 30.588
  },
  "oklch": {
    "l": 0.40704,
    "c": 0.09427,
    "h": 31.3
  },
  "luminance": 0.06234
}

Semantic roles & 50–950 ramp

primary

#743328

secondary

#529AA6

accent

#C4D850

background

#FAF6F5

surface

#F4EBEA

border

#CEC6C6

text

#100705

muted

#7F7A79

Preview Lab

Preview with #743328

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →