#7431BD#7431BD

#7431BD is a mid, highly saturated violet. Relative luminance 0.096; OKLCH L 48.3% C 0.205 H 300.6°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#7431BD
RGB	rgb(116, 49, 189)
HSL	hsl(269, 59%, 47%)
HSV	hsv(269, 74%, 74%)
CMYK	cmyk(38.6%, 74.1%, 0%, 25.9%)
CIE-LAB	lab(37.08, 55.55, -61.81)
CIE-LCH	lch(37.08, 83.10, 311.95°)
OKLab	oklab(48.26% 0.1042 -0.1764)
OKLCH	oklch(48.26% 0.205 300.6)
XYZ	xyz(17.4838, 9.5836, 49.0629)
Luminance	0.0958 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7431BD #7ABD31

analogous

#3134BD #7431BD #BA31BD

triadic

#7431BD #BD7431 #31BD74

tetradic

#7431BD #BD3134 #7ABD31 #31BDBA

square

#7431BD #BD3134 #7ABD31 #31BDBA

split-complementary

#7431BD #BDBA31 #34BD31

monochromatic

#38185C #56248C #7431BD #9358D4 #B288E0

Accessibility & contrast

On white

7.20

#7431BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#7431BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7431BD

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7431BD	#FFFFFF	#000000	##FFFFFF
##7431BD	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057C1

Deuteranopia (green-blind)

#0056BA

Tritanopia (blue-blind)

#635575

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7431bd;
/* rgb */ color: rgb(116, 49, 189);
/* oklch */ color: oklch(48.3% 0.205 300.6);

Tailwind

colors: {
  custom: {
    50: '#a270d2',
    500: '#7431bd',
    950: '#000000',
  },
}

SCSS

$custom: #7431bd;
$custom-light: #a270d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7431bd",
  "rgb": {
    "r": 116,
    "g": 49,
    "b": 189
  },
  "hsl": {
    "h": 268.714,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48257,
    "c": 0.20492,
    "h": 300.6
  },
  "luminance": 0.09584
}

Semantic roles & 50–950 ramp

primary

#7431BD

secondary

#A6CA80

accent

#E24697

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7431BD

Body copy rendered with the generated semantic roles for this colour.

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