#7431BB#7431BB

#7431BB is a mid, highly saturated violet. Relative luminance 0.095; OKLCH L 48.1% C 0.203 H 301.1°. Best body text is #FFFFFF at 7.24:1 contrast (WCAG AA passes).

Color values

HEX	#7431BB
RGB	rgb(116, 49, 187)
HSL	hsl(269, 58%, 46%)
HSV	hsv(269, 74%, 73%)
CMYK	cmyk(38%, 73.8%, 0%, 26.7%)
CIE-LAB	lab(36.92, 55.06, -60.89)
CIE-LCH	lch(36.92, 82.09, 312.12°)
OKLab	oklab(48.1% 0.1046 -0.1737)
OKLCH	oklch(48.1% 0.203 301.1)
XYZ	xyz(17.2682, 9.4974, 47.9275)
Luminance	0.0950 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7431BB #78BB31

analogous

#3133BB #7431BB #B931BB

triadic

#7431BB #BB7431 #31BB74

tetradic

#7431BB #BB3133 #78BB31 #31BBB9

square

#7431BB #BB3133 #78BB31 #31BBB9

split-complementary

#7431BB #BBB931 #33BB31

monochromatic

#38185A #56248B #7431BB #9356D3 #B287E0

Accessibility & contrast

On white

7.24

#7431BB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#7431BB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7431BB

7.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7431BB	#FFFFFF	#000000	##FFFFFF
##7431BB	1.00	7.24	2.90	7.24
#FFFFFF	7.24	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056BF

Deuteranopia (green-blind)

#0056B8

Tritanopia (blue-blind)

#645474

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7431bb;
/* rgb */ color: rgb(116, 49, 187);
/* oklch */ color: oklch(48.1% 0.203 301.1);

Tailwind

colors: {
  custom: {
    50: '#a270d0',
    500: '#7431bb',
    950: '#000000',
  },
}

SCSS

$custom: #7431bb;
$custom-light: #a270d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7431bb",
  "rgb": {
    "r": 116,
    "g": 49,
    "b": 187
  },
  "hsl": {
    "h": 269.13,
    "s": 58.475,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48095,
    "c": 0.20283,
    "h": 301.1
  },
  "luminance": 0.09497
}

Semantic roles & 50–950 ramp

primary

#7431BB

secondary

#A5C97F

accent

#E24696

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7431BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →