#7431B8#7431B8

#7431B8 is a mid, vivid violet. Relative luminance 0.094; OKLCH L 47.9% C 0.200 H 301.8°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#7431B8
RGB	rgb(116, 49, 184)
HSL	hsl(270, 58%, 46%)
HSV	hsv(270, 73%, 72%)
CMYK	cmyk(37%, 73.4%, 0%, 27.8%)
CIE-LAB	lab(36.69, 54.34, -59.51)
CIE-LCH	lch(36.69, 80.58, 312.40°)
OKLab	oklab(47.85% 0.1053 -0.1697)
OKLCH	oklch(47.85% 0.2 301.8)
XYZ	xyz(16.9504, 9.3702, 46.2537)
Luminance	0.0937 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7431B8 #75B831

analogous

#3131B8 #7431B8 #B731B8

triadic

#7431B8 #B87431 #31B874

tetradic

#7431B8 #B83131 #75B831 #31B8B7

square

#7431B8 #B83131 #75B831 #31B8B7

split-complementary

#7431B8 #B8B731 #31B831

monochromatic

#371757 #562488 #7431B8 #9355D2 #B185DE

Accessibility & contrast

On white

7.31

#7431B8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#7431B8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7431B8

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7431B8	#FFFFFF	#000000	##FFFFFF
##7431B8	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0055BC

Deuteranopia (green-blind)

#0056B5

Tritanopia (blue-blind)

#655372

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #7431b8;
/* rgb */ color: rgb(116, 49, 184);
/* oklch */ color: oklch(47.9% 0.200 301.8);

Tailwind

colors: {
  custom: {
    50: '#a26fce',
    500: '#7431b8',
    950: '#000000',
  },
}

SCSS

$custom: #7431b8;
$custom-light: #a26fce;
$custom-dark: #000000;

JSON

{
  "hex": "#7431b8",
  "rgb": {
    "r": 116,
    "g": 49,
    "b": 184
  },
  "hsl": {
    "h": 269.778,
    "s": 57.94,
    "l": 45.686
  },
  "oklch": {
    "l": 0.47854,
    "c": 0.19969,
    "h": 301.8
  },
  "luminance": 0.0937
}

Semantic roles & 50–950 ramp

primary

#7431B8

secondary

#A3C87D

accent

#E14794

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7431B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →