#7431AA#7431AA

#7431AA is a mid, vivid violet. Relative luminance 0.088; OKLCH L 46.8% C 0.185 H 305.6°. Best body text is #FFFFFF at 7.60:1 contrast (WCAG AA passes).

Color values

HEX	#7431AA
RGB	rgb(116, 49, 170)
HSL	hsl(273, 55%, 43%)
HSV	hsv(273, 71%, 67%)
CMYK	cmyk(31.8%, 71.2%, 0%, 33.3%)
CIE-LAB	lab(35.62, 50.99, -52.92)
CIE-LCH	lch(35.62, 73.49, 313.94°)
OKLab	oklab(46.76% 0.1078 -0.1503)
OKLCH	oklch(46.76% 0.185 305.6)
XYZ	xyz(15.5549, 8.8120, 38.9039)
Luminance	0.0881 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7431AA #67AA31

analogous

#3731AA #7431AA #AA31A3

triadic

#7431AA #AA7431 #31AA74

tetradic

#7431AA #AA3731 #67AA31 #31A3AA

square

#7431AA #AA3731 #67AA31 #31A3AA

split-complementary

#7431AA #A3AA31 #31AA37

monochromatic

#33164B #54237A #7431AA #934DCC #B07CD9

Accessibility & contrast

On white

7.60

#7431AA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#7431AA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7431AA

7.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7431AA	#FFFFFF	#000000	##FFFFFF
##7431AA	1.00	7.60	2.76	7.60
#FFFFFF	7.60	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052AE

Deuteranopia (green-blind)

#0054A7

Tritanopia (blue-blind)

#6A4D6A

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7431aa;
/* rgb */ color: rgb(116, 49, 170);
/* oklch */ color: oklch(46.8% 0.185 305.6);

Tailwind

colors: {
  custom: {
    50: '#a16fc4',
    500: '#7431aa',
    950: '#000000',
  },
}

SCSS

$custom: #7431aa;
$custom-light: #a16fc4;
$custom-dark: #000000;

JSON

{
  "hex": "#7431aa",
  "rgb": {
    "r": 116,
    "g": 49,
    "b": 170
  },
  "hsl": {
    "h": 273.223,
    "s": 55.251,
    "l": 42.941
  },
  "oklch": {
    "l": 0.46761,
    "c": 0.18499,
    "h": 305.6
  },
  "luminance": 0.08812
}

Semantic roles & 50–950 ramp

primary

#7431AA

secondary

#97C275

accent

#DF498C

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#0F0813

muted

#7F7B82

Preview Lab

Preview with #7431AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →