#7431A8#7431A8

#7431A8 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.6% C 0.183 H 306.2°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#7431A8
RGB	rgb(116, 49, 168)
HSL	hsl(274, 55%, 43%)
HSV	hsv(274, 71%, 66%)
CMYK	cmyk(31%, 70.8%, 0%, 34.1%)
CIE-LAB	lab(35.47, 50.52, -51.96)
CIE-LCH	lch(35.47, 72.47, 314.20°)
OKLab	oklab(46.61% 0.1081 -0.1475)
OKLCH	oklch(46.61% 0.183 306.2)
XYZ	xyz(15.3671, 8.7369, 37.9150)
Luminance	0.0874 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7431A8 #65A831

analogous

#3931A8 #7431A8 #A831A0

triadic

#7431A8 #A87431 #31A874

tetradic

#7431A8 #A83931 #65A831 #31A0A8

square

#7431A8 #A83931 #65A831 #31A0A8

split-complementary

#7431A8 #A0A831 #31A839

monochromatic

#331549 #532379 #7431A8 #934CCB #B07BD8

Accessibility & contrast

On white

7.64

#7431A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7431A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7431A8

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7431A8	#FFFFFF	#000000	##FFFFFF
##7431A8	1.00	7.64	2.75	7.64
#FFFFFF	7.64	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051AB

Deuteranopia (green-blind)

#0454A5

Tritanopia (blue-blind)

#6B4C69

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7431a8;
/* rgb */ color: rgb(116, 49, 168);
/* oklch */ color: oklch(46.6% 0.183 306.2);

Tailwind

colors: {
  custom: {
    50: '#a16fc3',
    500: '#7431a8',
    950: '#000000',
  },
}

SCSS

$custom: #7431a8;
$custom-light: #a16fc3;
$custom-dark: #000000;

JSON

{
  "hex": "#7431a8",
  "rgb": {
    "r": 116,
    "g": 49,
    "b": 168
  },
  "hsl": {
    "h": 273.782,
    "s": 54.839,
    "l": 42.549
  },
  "oklch": {
    "l": 0.4661,
    "c": 0.18288,
    "h": 306.2
  },
  "luminance": 0.08737
}

Semantic roles & 50–950 ramp

primary

#7431A8

secondary

#96C174

accent

#DE4A8B

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #7431A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →