#74309E#74309E
#74309E is a mid, vivid violet. Relative luminance 0.083; OKLCH L 45.8% C 0.174 H 309.5°. Best body text is #FFFFFF at 7.90:1 contrast (WCAG AA passes).
Color values
| HEX | #74309E |
|---|---|
| RGB | rgb(116, 48, 158) |
| HSL | hsl(277, 53%, 40%) |
| HSV | hsv(277, 70%, 62%) |
| CMYK | cmyk(26.6%, 69.6%, 0%, 38%) |
| CIE-LAB | lab(34.59, 48.67, -47.36) |
| CIE-LCH | lch(34.59, 67.91, 315.78°) |
| OKLab | oklab(45.76% 0.1105 -0.134) |
| OKLCH | oklch(45.76% 0.174 309.5) |
| XYZ | xyz(14.4297, 8.2958, 33.1822) |
| Luminance | 0.0830 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Rebeccapurple
#663399
ΔE00 2.73
Purple (survey)
#7E1E9C
ΔE00 3.19
Darkmagenta
#8B008B
ΔE00 7.48
Purple
#800080
ΔE00 8.08
Purply
#983FB2
ΔE00 8.19
Royal Purple
#7851A9
ΔE00 8.29
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#74309E #5A9E30
analogous
#3D309E #74309E #9E3091
triadic
#74309E #9E7430 #309E74
tetradic
#74309E #9E3D30 #5A9E30 #30919E
square
#74309E #9E3D30 #5A9E30 #30919E
split-complementary
#74309E #919E30 #309E3D
monochromatic
#2F1340 #52226F #74309E #9545C6 #B074D5
Accessibility & contrast
On white
7.90
#74309E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#74309E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #74309E
7.90:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##74309E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##74309E | 1.00 | 7.90 | 2.66 | 7.90 |
| #FFFFFF | 7.90 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.90 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004EA1
Deuteranopia (green-blind)
#1C529C
Tritanopia (blue-blind)
#6E4863
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #74309e; /* rgb */ color: rgb(116, 48, 158); /* oklch */ color: oklch(45.8% 0.174 309.5);
Tailwind
colors: {
custom: {
50: '#a06ebb',
500: '#74309e',
950: '#000000',
},
}SCSS
$custom: #74309e; $custom-light: #a06ebb; $custom-dark: #000000;
JSON
{
"hex": "#74309e",
"rgb": {
"r": 116,
"g": 48,
"b": 158
},
"hsl": {
"h": 277.091,
"s": 53.398,
"l": 40.392
},
"oklch": {
"l": 0.45755,
"c": 0.17367,
"h": 309.5
},
"luminance": 0.08296
}Semantic roles & 50–950 ramp
primary
#74309E
secondary
#8CBD6D
accent
#DD4B83
background
#FAF6FB
surface
#F4ECF6
border
#CEC7D0
text
#0F0712
muted
#7F7A81