#743099#743099

#743099 is a mid, vivid violet. Relative luminance 0.081; OKLCH L 45.4% C 0.168 H 311.2°. Best body text is #FFFFFF at 8.00:1 contrast (WCAG AA passes).

Color values

HEX	#743099
RGB	rgb(116, 48, 153)
HSL	hsl(279, 52%, 39%)
HSV	hsv(279, 69%, 60%)
CMYK	cmyk(24.2%, 68.6%, 0%, 40%)
CIE-LAB	lab(34.25, 47.53, -44.89)
CIE-LCH	lch(34.25, 65.37, 316.64°)
OKLab	oklab(45.4% 0.111 -0.1267)
OKLCH	oklch(45.4% 0.168 311.2)
XYZ	xyz(14.0081, 8.1272, 30.9616)
Luminance	0.0813 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743099 #559930

analogous

#3F3099 #743099 #99308A

triadic

#743099 #997430 #309974

tetradic

#743099 #993F30 #559930 #308A99

square

#743099 #993F30 #559930 #308A99

split-complementary

#743099 #8A9930 #30993F

monochromatic

#2D133C #51216A #743099 #9642C4 #B071D2

Accessibility & contrast

On white

8.00

#743099 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#743099 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743099

8.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743099	#FFFFFF	#000000	##FFFFFF
##743099	1.00	8.00	2.63	8.00
#FFFFFF	8.00	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	8.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004D9C

Deuteranopia (green-blind)

#235297

Tritanopia (blue-blind)

#6F4660

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #743099;
/* rgb */ color: rgb(116, 48, 153);
/* oklch */ color: oklch(45.4% 0.168 311.2);

Tailwind

colors: {
  custom: {
    50: '#a06eb8',
    500: '#743099',
    950: '#000000',
  },
}

SCSS

$custom: #743099;
$custom-light: #a06eb8;
$custom-dark: #000000;

JSON

{
  "hex": "#743099",
  "rgb": {
    "r": 116,
    "g": 48,
    "b": 153
  },
  "hsl": {
    "h": 278.857,
    "s": 52.239,
    "l": 39.412
  },
  "oklch": {
    "l": 0.45398,
    "c": 0.16845,
    "h": 311.2
  },
  "luminance": 0.08127
}

Semantic roles & 50–950 ramp

primary

#743099

secondary

#87BA6B

accent

#DC4C7F

background

#FAF6FB

surface

#F4ECF6

border

#CEC7D0

text

#0F0711

muted

#7F7A80

Preview Lab

Preview with #743099

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →