#74307B#74307B

#74307B is a dark, vivid purple. Relative luminance 0.073; OKLCH L 43.5% C 0.138 H 323.8°. Best body text is #FFFFFF at 8.57:1 contrast (WCAG AA passes).

Color values

HEX	#74307B
RGB	rgb(116, 48, 123)
HSL	hsl(294, 44%, 34%)
HSV	hsv(294, 61%, 48%)
CMYK	cmyk(5.7%, 61%, 0%, 51.8%)
CIE-LAB	lab(32.39, 41.11, -29.33)
CIE-LCH	lch(32.39, 50.50, 324.49°)
OKLab	oklab(43.46% 0.1113 -0.0813)
OKLCH	oklch(43.46% 0.138 323.8)
XYZ	xyz(11.8342, 7.2576, 19.5126)
Luminance	0.0726 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74307B #377B30

analogous

#4E307B #74307B #7B305C

triadic

#74307B #7B7430 #307B74

tetradic

#74307B #7B4E30 #377B30 #305C7B

square

#74307B #7B4E30 #377B30 #305C7B

split-complementary

#74307B #5C7B30 #307B4E

monochromatic

#210E23 #4A1F4F #74307B #9E41A7 #B963C2

Accessibility & contrast

On white

8.57

#74307B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.45

#74307B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74307B

8.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74307B	#FFFFFF	#000000	##FFFFFF
##74307B	1.00	8.57	2.45	8.57
#FFFFFF	8.57	1.00	21.00	1.00
#000000	2.45	21.00	1.00	21.00
##FFFFFF	8.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#23477D

Deuteranopia (green-blind)

#3B4F79

Tritanopia (blue-blind)

#763B51

Achromatopsia (no color)

#4C4C4C

Design tokens & code

CSS

--color: #74307b;
/* rgb */ color: rgb(116, 48, 123);
/* oklch */ color: oklch(43.5% 0.138 323.8);

Tailwind

colors: {
  custom: {
    50: '#9e6da1',
    500: '#74307b',
    950: '#000000',
  },
}

SCSS

$custom: #74307b;
$custom-light: #9e6da1;
$custom-dark: #000000;

JSON

{
  "hex": "#74307b",
  "rgb": {
    "r": 116,
    "g": 48,
    "b": 123
  },
  "hsl": {
    "h": 294.4,
    "s": 43.86,
    "l": 33.529
  },
  "oklch": {
    "l": 0.43455,
    "c": 0.1378,
    "h": 323.8
  },
  "luminance": 0.07257
}

Semantic roles & 50–950 ramp

primary

#74307B

secondary

#65A95D

accent

#D45460

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070F

muted

#7E7A7E

Preview Lab

Preview with #74307B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →