#743071#743071

#743071 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 42.9% C 0.128 H 329.3°. Best body text is #FFFFFF at 8.74:1 contrast (WCAG AA passes).

Color values

HEX	#743071
RGB	rgb(116, 48, 113)
HSL	hsl(303, 41%, 32%)
HSV	hsv(303, 59%, 45%)
CMYK	cmyk(0%, 58.6%, 2.6%, 54.5%)
CIE-LAB	lab(31.85, 39.16, -23.87)
CIE-LCH	lch(31.85, 45.86, 328.64°)
OKLab	oklab(42.89% 0.1102 -0.0655)
OKLCH	oklch(42.89% 0.128 329.3)
XYZ	xyz(11.2399, 7.0199, 16.3825)
Luminance	0.0702 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#743071 #307433

analogous

#553074 #743071 #74304F

triadic

#743071 #717430 #307174

tetradic

#743071 #745530 #307433 #304F74

square

#743071 #745530 #307433 #304F74

split-complementary

#743071 #4F7430 #307455

monochromatic

#1D0C1D #491E47 #743071 #9F429B #BE61B9

Accessibility & contrast

On white

8.74

#743071 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.40

#743071 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #743071

8.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##743071	#FFFFFF	#000000	##FFFFFF
##743071	1.00	8.74	2.40	8.74
#FFFFFF	8.74	1.00	21.00	1.00
#000000	2.40	21.00	1.00	21.00
##FFFFFF	8.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B4573

Deuteranopia (green-blind)

#404E6F

Tritanopia (blue-blind)

#78374C

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #743071;
/* rgb */ color: rgb(116, 48, 113);
/* oklch */ color: oklch(42.9% 0.128 329.3);

Tailwind

colors: {
  custom: {
    50: '#9e6c9a',
    500: '#743071',
    950: '#000000',
  },
}

SCSS

$custom: #743071;
$custom-light: #9e6c9a;
$custom-dark: #000000;

JSON

{
  "hex": "#743071",
  "rgb": {
    "r": 116,
    "g": 48,
    "b": 113
  },
  "hsl": {
    "h": 302.647,
    "s": 41.463,
    "l": 32.157
  },
  "oklch": {
    "l": 0.4289,
    "c": 0.12819,
    "h": 329.3
  },
  "luminance": 0.07019
}

Semantic roles & 50–950 ramp

primary

#743071

secondary

#5BA55E

accent

#D15C57

background

#F9F6F9

surface

#F2ECF2

border

#CCC7CC

text

#0F070E

muted

#7E7A7E

Preview Lab

Preview with #743071

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →