#74297D#74297D

#74297D is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.7% C 0.150 H 323.3°. Best body text is #FFFFFF at 8.91:1 contrast (WCAG AA passes).

Color values

HEX	#74297D
RGB	rgb(116, 41, 125)
HSL	hsl(294, 51%, 33%)
HSV	hsv(294, 67%, 49%)
CMYK	cmyk(7.2%, 67.2%, 0%, 51%)
CIE-LAB	lab(31.30, 44.82, -32.31)
CIE-LCH	lch(31.30, 55.25, 324.21°)
OKLab	oklab(42.71% 0.1204 -0.0899)
OKLCH	oklch(42.71% 0.15 323.3)
XYZ	xyz(11.6967, 6.7802, 20.0907)
Luminance	0.0678 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74297D #327D29

analogous

#4A297D #74297D #7D295C

triadic

#74297D #7D7429 #297D74

tetradic

#74297D #7D4A29 #327D29 #295C7D

square

#74297D #7D4A29 #327D29 #295C7D

split-complementary

#74297D #5C7D29 #297D4A

monochromatic

#1E0B21 #491A4F #74297D #9F38AB #BC58C8

Accessibility & contrast

On white

8.91

#74297D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#74297D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74297D

8.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74297D	#FFFFFF	#000000	##FFFFFF
##74297D	1.00	8.91	2.36	8.91
#FFFFFF	8.91	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#16447F

Deuteranopia (green-blind)

#364D7B

Tritanopia (blue-blind)

#76364F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #74297d;
/* rgb */ color: rgb(116, 41, 125);
/* oklch */ color: oklch(42.7% 0.150 323.3);

Tailwind

colors: {
  custom: {
    50: '#9f69a3',
    500: '#74297d',
    950: '#000000',
  },
}

SCSS

$custom: #74297d;
$custom-light: #9f69a3;
$custom-dark: #000000;

JSON

{
  "hex": "#74297d",
  "rgb": {
    "r": 116,
    "g": 41,
    "b": 125
  },
  "hsl": {
    "h": 293.571,
    "s": 50.602,
    "l": 32.549
  },
  "oklch": {
    "l": 0.42705,
    "c": 0.15028,
    "h": 323.3
  },
  "luminance": 0.0678
}

Semantic roles & 50–950 ramp

primary

#74297D

secondary

#5EAE54

accent

#DA4E5D

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F070F

muted

#7F7A7F

Preview Lab

Preview with #74297D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →