#742974#742974

#742974 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.2% C 0.142 H 327.7°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#742974
RGB	rgb(116, 41, 116)
HSL	hsl(300, 48%, 31%)
HSV	hsv(300, 65%, 45%)
CMYK	cmyk(0%, 64.7%, 0%, 54.5%)
CIE-LAB	lab(30.78, 43.09, -27.45)
CIE-LCH	lch(30.78, 51.09, 327.50°)
OKLab	oklab(42.16% 0.12 -0.0758)
OKLCH	oklch(42.16% 0.142 327.7)
XYZ	xyz(11.1476, 6.5606, 17.1988)
Luminance	0.0656 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742974 #297429

analogous

#4E2974 #742974 #74294E

triadic

#742974 #747429 #297474

tetradic

#742974 #744E29 #297429 #294E74

square

#742974 #744E29 #297429 #294E74

split-complementary

#742974 #4E7429 #29744E

monochromatic

#1A091A #471947 #742974 #A139A1 #C355C3

Accessibility & contrast

On white

9.08

#742974 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#742974 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742974

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742974	#FFFFFF	#000000	##FFFFFF
##742974	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#204276

Deuteranopia (green-blind)

#3B4C72

Tritanopia (blue-blind)

#78334A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #742974;
/* rgb */ color: rgb(116, 41, 116);
/* oklch */ color: oklch(42.2% 0.142 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f699c',
    500: '#742974',
    950: '#000000',
  },
}

SCSS

$custom: #742974;
$custom-light: #9f699c;
$custom-dark: #000000;

JSON

{
  "hex": "#742974",
  "rgb": {
    "r": 116,
    "g": 41,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 47.771,
    "l": 30.784
  },
  "oklch": {
    "l": 0.42164,
    "c": 0.14195,
    "h": 327.7
  },
  "luminance": 0.0656
}

Semantic roles & 50–950 ramp

primary

#742974

secondary

#53A653

accent

#D75050

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #742974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →