#742973#742973

#742973 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.1% C 0.141 H 328.3°. Best body text is #FFFFFF at 9.10:1 contrast (WCAG AA passes).

Color values

HEX	#742973
RGB	rgb(116, 41, 115)
HSL	hsl(301, 48%, 31%)
HSV	hsv(301, 65%, 45%)
CMYK	cmyk(0%, 64.7%, 0.9%, 54.5%)
CIE-LAB	lab(30.73, 42.90, -26.90)
CIE-LCH	lch(30.73, 50.64, 327.91°)
OKLab	oklab(42.11% 0.12 -0.0742)
OKLCH	oklch(42.11% 0.141 328.3)
XYZ	xyz(11.0898, 6.5374, 16.8941)
Luminance	0.0654 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742973 #29742A

analogous

#4F2974 #742973 #74294D

triadic

#742973 #737429 #297374

tetradic

#742973 #744F29 #29742A #294D74

square

#742973 #744F29 #29742A #294D74

split-complementary

#742973 #4D7429 #29744F

monochromatic

#1A0919 #471946 #742973 #A139A0 #C355C1

Accessibility & contrast

On white

9.10

#742973 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#742973 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742973

9.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742973	#FFFFFF	#000000	##FFFFFF
##742973	1.00	9.10	2.31	9.10
#FFFFFF	9.10	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#204275

Deuteranopia (green-blind)

#3B4C71

Tritanopia (blue-blind)

#78324A

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #742973;
/* rgb */ color: rgb(116, 41, 115);
/* oklch */ color: oklch(42.1% 0.141 328.3);

Tailwind

colors: {
  custom: {
    50: '#9f699b',
    500: '#742973',
    950: '#000000',
  },
}

SCSS

$custom: #742973;
$custom-light: #9f699b;
$custom-dark: #000000;

JSON

{
  "hex": "#742973",
  "rgb": {
    "r": 116,
    "g": 41,
    "b": 115
  },
  "hsl": {
    "h": 300.8,
    "s": 47.771,
    "l": 30.784
  },
  "oklch": {
    "l": 0.42106,
    "c": 0.14104,
    "h": 328.3
  },
  "luminance": 0.06537
}

Semantic roles & 50–950 ramp

primary

#742973

secondary

#53A654

accent

#D75250

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #742973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →