#742970#742970

#742970 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 41.9% C 0.138 H 329.9°. Best body text is #FFFFFF at 9.16:1 contrast (WCAG AA passes).

Color values

HEX#742970
RGBrgb(116, 41, 112)
HSLhsl(303, 48%, 31%)
HSVhsv(303, 65%, 45%)
CMYKcmyk(0%, 64.7%, 3.4%, 54.5%)
CIE-LABlab(30.57, 42.35, -25.25)
CIE-LCHlch(30.57, 49.30, 329.19°)
OKLaboklab(41.94% 0.1197 -0.0694)
OKLCHoklch(41.94% 0.138 329.9)
XYZxyz(10.9199, 6.4695, 15.9997)
Luminance0.0647 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#742970 #29742D
analogous
#522974 #742970 #74294A
triadic
#742970 #707429 #297074
tetradic
#742970 #745229 #29742D #294A74
square
#742970 #745229 #29742D #294A74
split-complementary
#742970 #4A7429 #297452
monochromatic
#1A0919 #471944 #742970 #A1399C #C355BD

Accessibility & contrast

On white

9.16
#742970 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.29
#742970 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742970
9.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##742970#FFFFFF#000000##FFFFFF
##7429701.009.162.299.16
#FFFFFF9.161.0021.001.00
#0000002.2921.001.0021.00
##FFFFFF9.161.0021.001.00

Color blindness preview

Protanopia (red-blind)
#234172
Deuteranopia (green-blind)
#3D4C6E
Tritanopia (blue-blind)
#783148
Achromatopsia (no color)
#484848

Design tokens & code

CSS
--color: #742970;
/* rgb */ color: rgb(116, 41, 112);
/* oklch */ color: oklch(41.9% 0.138 329.9);
Tailwind
colors: {
  custom: {
    50: '#9e6899',
    500: '#742970',
    950: '#000000',
  },
}
SCSS
$custom: #742970;
$custom-light: #9e6899;
$custom-dark: #000000;
JSON
{
  "hex": "#742970",
  "rgb": {
    "r": 116,
    "g": 41,
    "b": 112
  },
  "hsl": {
    "h": 303.2,
    "s": 47.771,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41935,
    "c": 0.13836,
    "h": 329.9
  },
  "luminance": 0.06469
}

Semantic roles & 50–950 ramp

primary
#742970
secondary
#53A657
accent
#D75850
background
#FAF6F9
surface
#F3EBF2
border
#CDC6CC
text
#0F060E
muted
#7F7A7E

Preview Lab

Preview with #742970

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#742970 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva