#742964#742964

#742964 is a dark, vivid pink. Relative luminance 0.062; OKLCH L 41.3% C 0.128 H 337.0°. Best body text is #FFFFFF at 9.36:1 contrast (WCAG AA passes).

Color values

HEX#742964
RGBrgb(116, 41, 100)
HSLhsl(313, 48%, 31%)
HSVhsv(313, 65%, 45%)
CMYKcmyk(0%, 64.7%, 13.8%, 54.5%)
CIE-LABlab(29.96, 40.24, -18.51)
CIE-LCHlch(29.96, 44.29, 335.30°)
OKLaboklab(41.29% 0.118 -0.0501)
OKLCHoklch(41.29% 0.128 337)
XYZxyz(10.2958, 6.2198, 12.7124)
Luminance0.0622 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#742964 #297439
analogous
#5E2974 #742964 #74293E
triadic
#742964 #647429 #296474
tetradic
#742964 #745E29 #297439 #293E74
square
#742964 #745E29 #297439 #293E74
split-complementary
#742964 #3E7429 #29745E
monochromatic
#1A0916 #47193D #742964 #A1398B #C355AB

Accessibility & contrast

On white

9.36
#742964 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.24
#742964 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742964
9.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##742964#FFFFFF#000000##FFFFFF
##7429641.009.362.249.36
#FFFFFF9.361.0021.001.00
#0000002.2421.001.0021.00
##FFFFFF9.361.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2B3F66
Deuteranopia (green-blind)
#424B62
Tritanopia (blue-blind)
#7A2D42
Achromatopsia (no color)
#474747

Design tokens & code

CSS
--color: #742964;
/* rgb */ color: rgb(116, 41, 100);
/* oklch */ color: oklch(41.3% 0.128 337.0);
Tailwind
colors: {
  custom: {
    50: '#9e6890',
    500: '#742964',
    950: '#000000',
  },
}
SCSS
$custom: #742964;
$custom-light: #9e6890;
$custom-dark: #000000;
JSON
{
  "hex": "#742964",
  "rgb": {
    "r": 116,
    "g": 41,
    "b": 100
  },
  "hsl": {
    "h": 312.8,
    "s": 47.771,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41294,
    "c": 0.12819,
    "h": 337
  },
  "luminance": 0.06219
}

Semantic roles & 50–950 ramp

primary
#742964
secondary
#53A665
accent
#D76D50
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F060C
muted
#7F7A7D

Preview Lab

Preview with #742964

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#742964 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva