#74278B#74278B

#74278B is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.4% C 0.166 H 317.3°. Best body text is #FFFFFF at 8.73:1 contrast (WCAG AA passes).

Color values

HEX	#74278B
RGB	rgb(116, 39, 139)
HSL	hsl(286, 56%, 35%)
HSV	hsv(286, 72%, 55%)
CMYK	cmyk(16.5%, 71.9%, 0%, 45.5%)
CIE-LAB	lab(31.87, 48.52, -40.12)
CIE-LCH	lch(31.87, 62.95, 320.41°)
OKLab	oklab(43.4% 0.1223 -0.1127)
OKLCH	oklch(43.4% 0.166 317.3)
XYZ	xyz(12.5875, 7.0287, 25.1147)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74278B #3E8B27

analogous

#42278B #74278B #8B2770

triadic

#74278B #8B7427 #278B74

tetradic

#74278B #8B4227 #3E8B27 #27708B

square

#74278B #8B4227 #3E8B27 #27708B

split-complementary

#74278B #708B27 #278B42

monochromatic

#240C2B #4C1A5B #74278B #9C34BB #B65BD1

Accessibility & contrast

On white

8.73

#74278B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#74278B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74278B

8.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74278B	#FFFFFF	#000000	##FFFFFF
##74278B	1.00	8.73	2.41	8.73
#FFFFFF	8.73	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00468E

Deuteranopia (green-blind)

#2A4D89

Tritanopia (blue-blind)

#733B56

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #74278b;
/* rgb */ color: rgb(116, 39, 139);
/* oklch */ color: oklch(43.4% 0.166 317.3);

Tailwind

colors: {
  custom: {
    50: '#9f68ad',
    500: '#74278b',
    950: '#000000',
  },
}

SCSS

$custom: #74278b;
$custom-light: #9f68ad;
$custom-dark: #000000;

JSON

{
  "hex": "#74278b",
  "rgb": {
    "r": 116,
    "g": 39,
    "b": 139
  },
  "hsl": {
    "h": 286.2,
    "s": 56.18,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43398,
    "c": 0.1663,
    "h": 317.3
  },
  "luminance": 0.07028
}

Semantic roles & 50–950 ramp

primary

#74278B

secondary

#6DB658

accent

#DF486B

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #74278B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →