#74273C#74273C
#74273C is a dark, moderate pink. Relative luminance 0.055; OKLCH L 39.4% C 0.109 H 6.9°. Best body text is #FFFFFF at 10.01:1 contrast (WCAG AA passes).
Color values
| HEX | #74273C |
|---|---|
| RGB | rgb(116, 39, 60) |
| HSL | hsl(344, 50%, 30%) |
| HSV | hsv(344, 66%, 45%) |
| CMYK | cmyk(0%, 66.4%, 48.3%, 54.5%) |
| CIE-LAB | lab(28.09, 35.67, 5.01) |
| CIE-LCH | lch(28.09, 36.02, 7.99°) |
| OKLab | oklab(39.41% 0.1086 0.0132) |
| OKLCH | oklch(39.41% 0.109 6.9) |
| XYZ | xyz(8.7442, 5.4913, 4.8735) |
| Luminance | 0.0549 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine
#722F37
ΔE00 4.12
Bordeaux
#7B002C
ΔE00 5.75
Wine (survey)
#80013F
ΔE00 5.78
Merlot
#730039
ΔE00 6.00
Red Wine
#8C0034
ΔE00 6.50
Red Purple
#820747
ΔE00 6.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#74273C #27745F
analogous
#742762 #74273C #743827
triadic
#74273C #3C7427 #273C74
tetradic
#74273C #627427 #27745F #382774
square
#74273C #627427 #27745F #382774
split-complementary
#74273C #277438 #276274
monochromatic
#18080D #461824 #74273C #A23654 #C45170
Accessibility & contrast
On white
10.01
#74273C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.10
#74273C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #74273C
10.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##74273C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##74273C | 1.00 | 10.01 | 2.10 | 10.01 |
| #FFFFFF | 10.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.10 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37393C
Deuteranopia (green-blind)
#4B483A
Tritanopia (blue-blind)
#7E1C2F
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #74273c; /* rgb */ color: rgb(116, 39, 60); /* oklch */ color: oklch(39.4% 0.109 6.9);
Tailwind
colors: {
custom: {
50: '#a06671',
500: '#74273c',
950: '#000000',
},
}SCSS
$custom: #74273c; $custom-light: #a06671; $custom-dark: #000000;
JSON
{
"hex": "#74273c",
"rgb": {
"r": 116,
"g": 39,
"b": 60
},
"hsl": {
"h": 343.636,
"s": 49.677,
"l": 30.392
},
"oklch": {
"l": 0.39414,
"c": 0.1094,
"h": 6.9
},
"luminance": 0.0549
}Semantic roles & 50–950 ramp
primary
#74273C
secondary
#50A68F
accent
#D9B34F
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0607
muted
#7F7A7A