#742696#742696

#742696 is a dark, vivid purple. Relative luminance 0.073; OKLCH L 44.1% C 0.178 H 313.3°. Best body text is #FFFFFF at 8.54:1 contrast (WCAG AA passes).

Color values

HEX#742696
RGBrgb(116, 38, 150)
HSLhsl(282, 60%, 37%)
HSVhsv(282, 75%, 59%)
CMYKcmyk(22.7%, 74.7%, 0%, 41.2%)
CIE-LABlab(32.48, 51.25, -45.90)
CIE-LCHlch(32.48, 68.79, 318.15°)
OKLaboklab(44.07% 0.1221 -0.1296)
OKLCHoklch(44.07% 0.178 313.3)
XYZxyz(13.3996, 7.3017, 29.5518)
Luminance0.0730 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#742696 #489626
analogous
#3C2696 #742696 #962680
triadic
#742696 #967426 #269674
tetradic
#742696 #963C26 #489626 #268096
square
#742696 #963C26 #489626 #268096
split-complementary
#742696 #809626 #26963C
monochromatic
#280D34 #4E1A65 #742696 #9A32C7 #B360D7

Accessibility & contrast

On white

8.54
#742696 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.46
#742696 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742696
8.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##742696#FFFFFF#000000##FFFFFF
##7426961.008.542.468.54
#FFFFFF8.541.0021.001.00
#0000002.4621.001.0021.00
##FFFFFF8.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004899
Deuteranopia (green-blind)
#1C4E94
Tritanopia (blue-blind)
#703F5C
Achromatopsia (no color)
#4C4C4C

Design tokens & code

CSS
--color: #742696;
/* rgb */ color: rgb(116, 38, 150);
/* oklch */ color: oklch(44.1% 0.178 313.3);
Tailwind
colors: {
  custom: {
    50: '#a068b6',
    500: '#742696',
    950: '#000000',
  },
}
SCSS
$custom: #742696;
$custom-light: #a068b6;
$custom-dark: #000000;
JSON
{
  "hex": "#742696",
  "rgb": {
    "r": 116,
    "g": 38,
    "b": 150
  },
  "hsl": {
    "h": 281.786,
    "s": 59.574,
    "l": 36.863
  },
  "oklch": {
    "l": 0.44074,
    "c": 0.17808,
    "h": 313.3
  },
  "luminance": 0.07301
}

Semantic roles & 50–950 ramp

primary
#742696
secondary
#79BC5C
accent
#E34575
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0711
muted
#7F7A80

Preview Lab

Preview with #742696

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#742696 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva