#742691#742691

#742691 is a dark, vivid purple. Relative luminance 0.071; OKLCH L 43.7% C 0.173 H 315.1°. Best body text is #FFFFFF at 8.65:1 contrast (WCAG AA passes).

Color values

HEX#742691
RGBrgb(116, 38, 145)
HSLhsl(284, 58%, 36%)
HSVhsv(284, 74%, 57%)
CMYKcmyk(20%, 73.8%, 0%, 43.1%)
CIE-LABlab(32.13, 50.18, -43.40)
CIE-LCHlch(32.13, 66.35, 319.15°)
OKLaboklab(43.71% 0.1228 -0.1223)
OKLCHoklch(43.71% 0.173 315.1)
XYZxyz(13.0056, 7.1440, 27.4764)
Luminance0.0714 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#742691 #439126
analogous
#3E2691 #742691 #912678
triadic
#742691 #917426 #269174
tetradic
#742691 #913E26 #439126 #267891
square
#742691 #913E26 #439126 #267891
split-complementary
#742691 #789126 #26913E
monochromatic
#260D30 #4D1961 #742691 #9B33C1 #B45DD5

Accessibility & contrast

On white

8.65
#742691 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.43
#742691 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742691
8.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##742691#FFFFFF#000000##FFFFFF
##7426911.008.652.438.65
#FFFFFF8.651.0021.001.00
#0000002.4321.001.0021.00
##FFFFFF8.651.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004794
Deuteranopia (green-blind)
#224E8F
Tritanopia (blue-blind)
#723D59
Achromatopsia (no color)
#4C4C4C

Design tokens & code

CSS
--color: #742691;
/* rgb */ color: rgb(116, 38, 145);
/* oklch */ color: oklch(43.7% 0.173 315.1);
Tailwind
colors: {
  custom: {
    50: '#a068b2',
    500: '#742691',
    950: '#000000',
  },
}
SCSS
$custom: #742691;
$custom-light: #a068b2;
$custom-dark: #000000;
JSON
{
  "hex": "#742691",
  "rgb": {
    "r": 116,
    "g": 38,
    "b": 145
  },
  "hsl": {
    "h": 283.738,
    "s": 58.47,
    "l": 35.882
  },
  "oklch": {
    "l": 0.43713,
    "c": 0.17328,
    "h": 315.1
  },
  "luminance": 0.07144
}

Semantic roles & 50–950 ramp

primary
#742691
secondary
#73BA59
accent
#E24670
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0711
muted
#7F7A80

Preview Lab

Preview with #742691

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#742691 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva