#74267D#74267D

#74267D is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.4% C 0.154 H 323.4°. Best body text is #FFFFFF at 9.07:1 contrast (WCAG AA passes).

Color values

HEX	#74267D
RGB	rgb(116, 38, 125)
HSL	hsl(294, 53%, 32%)
HSV	hsv(294, 70%, 49%)
CMYK	cmyk(7.2%, 69.6%, 0%, 51%)
CIE-LAB	lab(30.83, 46.13, -33.05)
CIE-LCH	lch(30.83, 56.75, 324.38°)
OKLab	oklab(42.37% 0.124 -0.092)
OKLCH	oklch(42.37% 0.154 323.4)
XYZ	xyz(11.5969, 6.5806, 20.0574)
Luminance	0.0658 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#74267D #2F7D26

analogous

#49267D #74267D #7D265B

triadic

#74267D #7D7426 #267D74

tetradic

#74267D #7D4926 #2F7D26 #265B7D

square

#74267D #7D4926 #2F7D26 #265B7D

split-complementary

#74267D #5B7D26 #267D49

monochromatic

#1D091F #48184E #74267D #A034AC #BE53CB

Accessibility & contrast

On white

9.07

#74267D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#74267D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #74267D

9.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##74267D	#FFFFFF	#000000	##FFFFFF
##74267D	1.00	9.07	2.32	9.07
#FFFFFF	9.07	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#104380

Deuteranopia (green-blind)

#344C7B

Tritanopia (blue-blind)

#76344E

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #74267d;
/* rgb */ color: rgb(116, 38, 125);
/* oklch */ color: oklch(42.4% 0.154 323.4);

Tailwind

colors: {
  custom: {
    50: '#9f67a3',
    500: '#74267d',
    950: '#000000',
  },
}

SCSS

$custom: #74267d;
$custom-light: #9f67a3;
$custom-dark: #000000;

JSON

{
  "hex": "#74267d",
  "rgb": {
    "r": 116,
    "g": 38,
    "b": 125
  },
  "hsl": {
    "h": 293.793,
    "s": 53.374,
    "l": 31.961
  },
  "oklch": {
    "l": 0.42367,
    "c": 0.15444,
    "h": 323.4
  },
  "luminance": 0.0658
}

Semantic roles & 50–950 ramp

primary

#74267D

secondary

#5AAF50

accent

#DD4B5A

background

#FAF6FA

surface

#F3EBF4

border

#CDC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #74267D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →