#742540#742540

#742540 is a dark, moderate pink. Relative luminance 0.054; OKLCH L 39.3% C 0.113 H 2.8°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#742540
RGB	rgb(116, 37, 64)
HSL	hsl(339, 52%, 30%)
HSV	hsv(339, 68%, 45%)
CMYK	cmyk(0%, 68.1%, 44.8%, 54.5%)
CIE-LAB	lab(27.87, 37.04, 2.01)
CIE-LCH	lch(27.87, 37.09, 3.11°)
OKLab	oklab(39.28% 0.1132 0.0056)
OKLCH	oklch(39.28% 0.113 2.8)
XYZ	xyz(8.7901, 5.4074, 5.4303)
Luminance	0.0541 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742540 #257459

analogous

#742567 #742540 #743225

triadic

#742540 #407425 #254074

tetradic

#742540 #677425 #257459 #322574

square

#742540 #677425 #257459 #322574

split-complementary

#742540 #257432 #256774

monochromatic

#17070D #461626 #742540 #A2345A #C64D77

Accessibility & contrast

On white

10.09

#742540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#742540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742540

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742540	#FFFFFF	#000000	##FFFFFF
##742540	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353841

Deuteranopia (green-blind)

#4A473E

Tritanopia (blue-blind)

#7E1B30

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #742540;
/* rgb */ color: rgb(116, 37, 64);
/* oklch */ color: oklch(39.3% 0.113 2.8);

Tailwind

colors: {
  custom: {
    50: '#a06574',
    500: '#742540',
    950: '#000000',
  },
}

SCSS

$custom: #742540;
$custom-light: #a06574;
$custom-dark: #000000;

JSON

{
  "hex": "#742540",
  "rgb": {
    "r": 116,
    "g": 37,
    "b": 64
  },
  "hsl": {
    "h": 339.494,
    "s": 51.634,
    "l": 30
  },
  "oklch": {
    "l": 0.39285,
    "c": 0.11331,
    "h": 2.8
  },
  "luminance": 0.05406
}

Semantic roles & 50–950 ramp

primary

#742540

secondary

#4EA788

accent

#DBAA4D

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0608

muted

#7F7A7B

Preview Lab

Preview with #742540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →