#74244E#74244E
#74244E is a dark, vivid pink. Relative luminance 0.055; OKLCH L 39.7% C 0.121 H 351.6°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).
Color values
| HEX | #74244E |
|---|---|
| RGB | rgb(116, 36, 78) |
| HSL | hsl(329, 53%, 30%) |
| HSV | hsv(329, 69%, 45%) |
| CMYK | cmyk(0%, 69%, 32.8%, 54.5%) |
| CIE-LAB | lab(28.18, 39.20, -6.84) |
| CIE-LCH | lch(28.18, 39.79, 350.10°) |
| OKLab | oklab(39.68% 0.1195 -0.0177) |
| OKLCH | oklch(39.68% 0.121 351.6) |
| XYZ | xyz(9.2089, 5.5258, 7.7879) |
| Luminance | 0.0553 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 4.52
Red Purple
#820747
ΔE00 4.63
Wine (survey)
#80013F
ΔE00 5.92
Merlot
#730039
ΔE00 5.93
Reddish Purple
#910951
ΔE00 6.08
Grape
#6C3461
ΔE00 6.44
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#74244E #24744A
analogous
#722474 #74244E #742426
triadic
#74244E #4E7424 #244E74
tetradic
#74244E #747224 #24744A #242674
square
#74244E #747224 #24744A #242674
split-complementary
#74244E #267424 #247472
monochromatic
#170710 #45162F #74244E #A3326D #C74B8C
Accessibility & contrast
On white
9.98
#74244E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.11
#74244E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #74244E
9.98:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##74244E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##74244E | 1.00 | 9.98 | 2.11 | 9.98 |
| #FFFFFF | 9.98 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.11 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.98 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30394F
Deuteranopia (green-blind)
#46484C
Tritanopia (blue-blind)
#7D1F35
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #74244e; /* rgb */ color: rgb(116, 36, 78); /* oklch */ color: oklch(39.7% 0.121 351.6);
Tailwind
colors: {
custom: {
50: '#9f657f',
500: '#74244e',
950: '#000000',
},
}SCSS
$custom: #74244e; $custom-light: #9f657f; $custom-dark: #000000;
JSON
{
"hex": "#74244e",
"rgb": {
"r": 116,
"g": 36,
"b": 78
},
"hsl": {
"h": 328.5,
"s": 52.632,
"l": 29.804
},
"oklch": {
"l": 0.39678,
"c": 0.1208,
"h": 351.6
},
"luminance": 0.05525
}Semantic roles & 50–950 ramp
primary
#74244E
secondary
#4DA778
accent
#DC904C
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C