#742440#742440

#742440 is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.2% C 0.115 H 2.5°. Best body text is #FFFFFF at 10.15:1 contrast (WCAG AA passes).

Color values

HEX	#742440
RGB	rgb(116, 36, 64)
HSL	hsl(339, 53%, 30%)
HSV	hsv(339, 69%, 45%)
CMYK	cmyk(0%, 69%, 44.8%, 54.5%)
CIE-LAB	lab(27.70, 37.49, 1.77)
CIE-LCH	lch(27.70, 37.53, 2.70°)
OKLab	oklab(39.16% 0.1146 0.005)
OKLCH	oklch(39.16% 0.115 2.5)
XYZ	xyz(8.7594, 5.3460, 5.4201)
Luminance	0.0534 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742440 #247458

analogous

#742468 #742440 #743024

triadic

#742440 #407424 #244074

tetradic

#742440 #687424 #247458 #302474

square

#742440 #687424 #247458 #302474

split-complementary

#742440 #247430 #246874

monochromatic

#17070D #451626 #742440 #A3325A #C74B77

Accessibility & contrast

On white

10.15

#742440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#742440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742440

10.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742440	#FFFFFF	#000000	##FFFFFF
##742440	1.00	10.15	2.07	10.15
#FFFFFF	10.15	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#343841

Deuteranopia (green-blind)

#4A473E

Tritanopia (blue-blind)

#7E1A2F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #742440;
/* rgb */ color: rgb(116, 36, 64);
/* oklch */ color: oklch(39.2% 0.115 2.5);

Tailwind

colors: {
  custom: {
    50: '#a06474',
    500: '#742440',
    950: '#000000',
  },
}

SCSS

$custom: #742440;
$custom-light: #a06474;
$custom-dark: #000000;

JSON

{
  "hex": "#742440",
  "rgb": {
    "r": 116,
    "g": 36,
    "b": 64
  },
  "hsl": {
    "h": 339,
    "s": 52.632,
    "l": 29.804
  },
  "oklch": {
    "l": 0.39161,
    "c": 0.11472,
    "h": 2.5
  },
  "luminance": 0.05345
}

Semantic roles & 50–950 ramp

primary

#742440

secondary

#4DA787

accent

#DCAA4C

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0608

muted

#7F7A7B

Preview Lab

Preview with #742440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →