#742390#742390

#742390 is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.3% C 0.176 H 315.7°. Best body text is #FFFFFF at 8.80:1 contrast (WCAG AA passes).

Color values

HEX	#742390
RGB	rgb(116, 35, 144)
HSL	hsl(285, 61%, 35%)
HSV	hsv(285, 76%, 56%)
CMYK	cmyk(19.4%, 75.7%, 0%, 43.5%)
CIE-LAB	lab(31.65, 51.16, -43.57)
CIE-LCH	lch(31.65, 67.20, 319.58°)
OKLab	oklab(43.35% 0.1259 -0.1228)
OKLCH	oklch(43.35% 0.176 315.7)
XYZ	xyz(12.8367, 6.9292, 27.0414)
Luminance	0.0693 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742390 #3F9023

analogous

#3D2390 #742390 #902376

triadic

#742390 #907423 #239074

tetradic

#742390 #903D23 #3F9023 #237690

square

#742390 #903D23 #3F9023 #237690

split-complementary

#742390 #769023 #23903D

monochromatic

#250B2E #4C175F #742390 #9C2FC1 #B657D6

Accessibility & contrast

On white

8.80

#742390 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#742390 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742390

8.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742390	#FFFFFF	#000000	##FFFFFF
##742390	1.00	8.80	2.39	8.80
#FFFFFF	8.80	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004693

Deuteranopia (green-blind)

#214D8E

Tritanopia (blue-blind)

#723B58

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #742390;
/* rgb */ color: rgb(116, 35, 144);
/* oklch */ color: oklch(43.3% 0.176 315.7);

Tailwind

colors: {
  custom: {
    50: '#a067b1',
    500: '#742390',
    950: '#000000',
  },
}

SCSS

$custom: #742390;
$custom-light: #a067b1;
$custom-dark: #000000;

JSON

{
  "hex": "#742390",
  "rgb": {
    "r": 116,
    "g": 35,
    "b": 144
  },
  "hsl": {
    "h": 284.587,
    "s": 60.894,
    "l": 35.098
  },
  "oklch": {
    "l": 0.43345,
    "c": 0.17586,
    "h": 315.7
  },
  "luminance": 0.06929
}

Semantic roles & 50–950 ramp

primary

#742390

secondary

#6FBA54

accent

#E4446D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #742390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →