#742340#742340
#742340 is a dark, moderate pink. Relative luminance 0.053; OKLCH L 39.0% C 0.116 H 2.2°. Best body text is #FFFFFF at 10.21:1 contrast (WCAG AA passes).
Color values
| HEX | #742340 |
|---|---|
| RGB | rgb(116, 35, 64) |
| HSL | hsl(339, 54%, 30%) |
| HSV | hsv(339, 70%, 45%) |
| CMYK | cmyk(0%, 69.8%, 44.8%, 54.5%) |
| CIE-LAB | lab(27.54, 37.94, 1.53) |
| CIE-LCH | lch(27.54, 37.97, 2.32°) |
| OKLab | oklab(39.04% 0.116 0.0044) |
| OKLCH | oklch(39.04% 0.116 2.2) |
| XYZ | xyz(8.7295, 5.2863, 5.4101) |
| Luminance | 0.0529 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 4.33
Merlot
#730039
ΔE00 4.42
Red Purple
#820747
ΔE00 4.81
Wine
#722F37
ΔE00 6.40
Mulberry
#920A4E
ΔE00 6.48
Bordeaux
#7B002C
ΔE00 6.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#742340 #237457
analogous
#742368 #742340 #742F23
triadic
#742340 #407423 #234074
tetradic
#742340 #687423 #237457 #2F2374
square
#742340 #687423 #237457 #2F2374
split-complementary
#742340 #23742F #236874
monochromatic
#18070D #451526 #742340 #A3315A #C84977
Accessibility & contrast
On white
10.21
#742340 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#742340 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #742340
10.21:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##742340 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##742340 | 1.00 | 10.21 | 2.06 | 10.21 |
| #FFFFFF | 10.21 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.21 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343741
Deuteranopia (green-blind)
#49473E
Tritanopia (blue-blind)
#7E192F
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #742340; /* rgb */ color: rgb(116, 35, 64); /* oklch */ color: oklch(39.0% 0.116 2.2);
Tailwind
colors: {
custom: {
50: '#a06474',
500: '#742340',
950: '#000000',
},
}SCSS
$custom: #742340; $custom-light: #a06474; $custom-dark: #000000;
JSON
{
"hex": "#742340",
"rgb": {
"r": 116,
"g": 35,
"b": 64
},
"hsl": {
"h": 338.519,
"s": 53.642,
"l": 29.608
},
"oklch": {
"l": 0.3904,
"c": 0.1161,
"h": 2.2
},
"luminance": 0.05285
}Semantic roles & 50–950 ramp
primary
#742340
secondary
#4CA786
accent
#DDA94B
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#0F0608
muted
#7F7A7B