#742074#742074

#742074 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.154 H 327.9°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX	#742074
RGB	rgb(116, 32, 116)
HSL	hsl(300, 57%, 29%)
HSV	hsv(300, 72%, 45%)
CMYK	cmyk(0%, 72.4%, 0%, 54.5%)
CIE-LAB	lab(29.43, 46.88, -29.59)
CIE-LCH	lch(29.43, 55.44, 327.74°)
OKLab	oklab(41.19% 0.1307 -0.0819)
OKLCH	oklch(41.19% 0.154 327.9)
XYZ	xyz(10.8712, 6.0077, 17.1066)
Luminance	0.0601 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742074 #207420

analogous

#4A2074 #742074 #74204A

triadic

#742074 #747420 #207474

tetradic

#742074 #744A20 #207420 #204A74

square

#742074 #744A20 #207420 #204A74

split-complementary

#742074 #4A7420 #20744A

monochromatic

#180718 #441344 #742074 #A42DA4 #CB43CB

Accessibility & contrast

On white

9.54

#742074 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#742074 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742074

9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742074	#FFFFFF	#000000	##FFFFFF
##742074	1.00	9.54	2.20	9.54
#FFFFFF	9.54	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#123E76

Deuteranopia (green-blind)

#364972

Tritanopia (blue-blind)

#782C47

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #742074;
/* rgb */ color: rgb(116, 32, 116);
/* oklch */ color: oklch(41.2% 0.154 327.9);

Tailwind

colors: {
  custom: {
    50: '#9f649c',
    500: '#742074',
    950: '#000000',
  },
}

SCSS

$custom: #742074;
$custom-light: #9f649c;
$custom-dark: #000000;

JSON

{
  "hex": "#742074",
  "rgb": {
    "r": 116,
    "g": 32,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 56.757,
    "l": 29.02
  },
  "oklch": {
    "l": 0.41187,
    "c": 0.15427,
    "h": 327.9
  },
  "luminance": 0.06007
}

Semantic roles & 50–950 ramp

primary

#742074

secondary

#48A848

accent

#E04848

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #742074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →