#742074#742074

#742074 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.2% C 0.154 H 327.9°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX#742074
RGBrgb(116, 32, 116)
HSLhsl(300, 57%, 29%)
HSVhsv(300, 72%, 45%)
CMYKcmyk(0%, 72.4%, 0%, 54.5%)
CIE-LABlab(29.43, 46.88, -29.59)
CIE-LCHlch(29.43, 55.44, 327.74°)
OKLaboklab(41.19% 0.1307 -0.0819)
OKLCHoklch(41.19% 0.154 327.9)
XYZxyz(10.8712, 6.0077, 17.1066)
Luminance0.0601 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#742074 #207420
analogous
#4A2074 #742074 #74204A
triadic
#742074 #747420 #207474
tetradic
#742074 #744A20 #207420 #204A74
square
#742074 #744A20 #207420 #204A74
split-complementary
#742074 #4A7420 #20744A
monochromatic
#180718 #441344 #742074 #A42DA4 #CB43CB

Accessibility & contrast

On white

9.54
#742074 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.20
#742074 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742074
9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##742074#FFFFFF#000000##FFFFFF
##7420741.009.542.209.54
#FFFFFF9.541.0021.001.00
#0000002.2021.001.0021.00
##FFFFFF9.541.0021.001.00

Color blindness preview

Protanopia (red-blind)
#123E76
Deuteranopia (green-blind)
#364972
Tritanopia (blue-blind)
#782C47
Achromatopsia (no color)
#454545

Design tokens & code

CSS
--color: #742074;
/* rgb */ color: rgb(116, 32, 116);
/* oklch */ color: oklch(41.2% 0.154 327.9);
Tailwind
colors: {
  custom: {
    50: '#9f649c',
    500: '#742074',
    950: '#000000',
  },
}
SCSS
$custom: #742074;
$custom-light: #9f649c;
$custom-dark: #000000;
JSON
{
  "hex": "#742074",
  "rgb": {
    "r": 116,
    "g": 32,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 56.757,
    "l": 29.02
  },
  "oklch": {
    "l": 0.41187,
    "c": 0.15427,
    "h": 327.9
  },
  "luminance": 0.06007
}

Semantic roles & 50–950 ramp

primary
#742074
secondary
#48A848
accent
#E04848
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F060E
muted
#7F7A7E

Preview Lab

Preview with #742074

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#742074 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva