#742040#742040

#742040 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.7% C 0.120 H 1.3°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).

Color values

HEX	#742040
RGB	rgb(116, 32, 64)
HSL	hsl(337, 57%, 29%)
HSV	hsv(337, 72%, 45%)
CMYK	cmyk(0%, 72.4%, 44.8%, 54.5%)
CIE-LAB	lab(27.07, 39.23, 0.85)
CIE-LCH	lch(27.07, 39.24, 1.25°)
OKLab	oklab(38.69% 0.1201 0.0027)
OKLCH	oklch(38.69% 0.12 1.3)
XYZ	xyz(8.6450, 5.1173, 5.3820)
Luminance	0.0512 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#742040 #207454

analogous

#74206A #742040 #742A20

triadic

#742040 #407420 #204074

tetradic

#742040 #6A7420 #207454 #2A2074

square

#742040 #6A7420 #207454 #2A2074

split-complementary

#742040 #20742A #206A74

monochromatic

#18070D #441326 #742040 #A42D5A #CB4377

Accessibility & contrast

On white

10.38

#742040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#742040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #742040

10.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##742040	#FFFFFF	#000000	##FFFFFF
##742040	1.00	10.38	2.02	10.38
#FFFFFF	10.38	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#313641

Deuteranopia (green-blind)

#48463E

Tritanopia (blue-blind)

#7E152D

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #742040;
/* rgb */ color: rgb(116, 32, 64);
/* oklch */ color: oklch(38.7% 0.120 1.3);

Tailwind

colors: {
  custom: {
    50: '#a06274',
    500: '#742040',
    950: '#000000',
  },
}

SCSS

$custom: #742040;
$custom-light: #a06274;
$custom-dark: #000000;

JSON

{
  "hex": "#742040",
  "rgb": {
    "r": 116,
    "g": 32,
    "b": 64
  },
  "hsl": {
    "h": 337.143,
    "s": 56.757,
    "l": 29.02
  },
  "oklch": {
    "l": 0.38693,
    "c": 0.12016,
    "h": 1.3
  },
  "luminance": 0.05116
}

Semantic roles & 50–950 ramp

primary

#742040

secondary

#48A883

accent

#E0A648

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#0F0508

muted

#7F7A7B

Preview Lab

Preview with #742040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →