#741D72#741D72

#741D72 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.156 H 329.0°. Best body text is #FFFFFF at 9.72:1 contrast (WCAG AA passes).

Color values

HEX	#741D72
RGB	rgb(116, 29, 114)
HSL	hsl(301, 60%, 28%)
HSV	hsv(301, 75%, 45%)
CMYK	cmyk(0%, 75%, 1.7%, 54.5%)
CIE-LAB	lab(28.92, 47.64, -29.12)
CIE-LCH	lch(28.92, 55.84, 328.56°)
OKLab	oklab(40.78% 0.1339 -0.0805)
OKLCH	oklch(40.78% 0.156 329)
XYZ	xyz(10.6790, 5.8074, 16.4748)
Luminance	0.0581 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741D72 #1D741F

analogous

#4A1D74 #741D72 #741D46

triadic

#741D72 #72741D #1D7274

tetradic

#741D72 #744A1D #1D741F #1D4674

square

#741D72 #744A1D #1D741F #1D4674

split-complementary

#741D72 #46741D #1D744A

monochromatic

#180618 #431142 #741D72 #A529A2 #CE3DCB

Accessibility & contrast

On white

9.72

#741D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#741D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741D72

9.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741D72	#FFFFFF	#000000	##FFFFFF
##741D72	1.00	9.72	2.16	9.72
#FFFFFF	9.72	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#103D74

Deuteranopia (green-blind)

#364870

Tritanopia (blue-blind)

#782946

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #741d72;
/* rgb */ color: rgb(116, 29, 114);
/* oklch */ color: oklch(40.8% 0.156 329.0);

Tailwind

colors: {
  custom: {
    50: '#9f639b',
    500: '#741d72',
    950: '#000000',
  },
}

SCSS

$custom: #741d72;
$custom-light: #9f639b;
$custom-dark: #000000;

JSON

{
  "hex": "#741d72",
  "rgb": {
    "r": 116,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 301.379,
    "s": 60,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40783,
    "c": 0.15623,
    "h": 329
  },
  "luminance": 0.05807
}

Semantic roles & 50–950 ramp

primary

#741D72

secondary

#45A847

accent

#E34845

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #741D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →