#741C40#741C40
#741C40 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.125 H 0.2°. Best body text is #FFFFFF at 10.59:1 contrast (WCAG AA passes).
Color values
| HEX | #741C40 |
|---|---|
| RGB | rgb(116, 28, 64) |
| HSL | hsl(335, 61%, 28%) |
| HSV | hsv(335, 76%, 45%) |
| CMYK | cmyk(0%, 75.9%, 44.8%, 54.5%) |
| CIE-LAB | lab(26.49, 40.83, 0.01) |
| CIE-LCH | lch(26.49, 40.83, 0.02°) |
| OKLab | oklab(38.27% 0.1252 0.0005) |
| OKLCH | oklch(38.27% 0.125 0.2) |
| XYZ | xyz(8.5438, 4.9148, 5.3482) |
| Luminance | 0.0491 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.08
Wine (survey)
#80013F
ΔE00 3.29
Red Purple
#820747
ΔE00 3.63
Mulberry
#920A4E
ΔE00 5.94
Reddish Purple
#910951
ΔE00 6.08
Bordeaux
#7B002C
ΔE00 6.65
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741C40 #1C7450
analogous
#741C6C #741C40 #74241C
triadic
#741C40 #40741C #1C4074
tetradic
#741C40 #6C741C #1C7450 #241C74
square
#741C40 #6C741C #1C7450 #241C74
split-complementary
#741C40 #1C7424 #1C6C74
monochromatic
#19060E #431025 #741C40 #A5285B #D03B78
Accessibility & contrast
On white
10.59
#741C40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#741C40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741C40
10.59:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741C40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741C40 | 1.00 | 10.59 | 1.98 | 10.59 |
| #FFFFFF | 10.59 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.59 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F3441
Deuteranopia (green-blind)
#47453E
Tritanopia (blue-blind)
#7E0F2B
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #741c40; /* rgb */ color: rgb(116, 28, 64); /* oklch */ color: oklch(38.3% 0.125 0.2);
Tailwind
colors: {
custom: {
50: '#a06074',
500: '#741c40',
950: '#000000',
},
}SCSS
$custom: #741c40; $custom-light: #a06074; $custom-dark: #000000;
JSON
{
"hex": "#741c40",
"rgb": {
"r": 116,
"g": 28,
"b": 64
},
"hsl": {
"h": 335.455,
"s": 61.111,
"l": 28.235
},
"oklch": {
"l": 0.38268,
"c": 0.12523,
"h": 0.2
},
"luminance": 0.04914
}Semantic roles & 50–950 ramp
primary
#741C40
secondary
#43A87F
accent
#E4A344
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B