#741C27#741C27
#741C27 is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.6% C 0.121 H 18.5°. Best body text is #FFFFFF at 10.84:1 contrast (WCAG AA passes).
Color values
| HEX | #741C27 |
|---|---|
| RGB | rgb(116, 28, 39) |
| HSL | hsl(353, 61%, 28%) |
| HSV | hsv(353, 76%, 45%) |
| CMYK | cmyk(0%, 75.9%, 66.4%, 54.5%) |
| CIE-LAB | lab(25.84, 38.66, 16.02) |
| CIE-LCH | lch(25.84, 41.84, 22.51°) |
| OKLab | oklab(37.57% 0.1149 0.0385) |
| OKLCH | oklch(37.57% 0.121 18.5) |
| XYZ | xyz(7.9848, 4.6912, 2.4041) |
| Luminance | 0.0469 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.99
Burgundy
#800020
ΔE00 3.69
Claret
#680018
ΔE00 4.38
Wine
#722F37
ΔE00 4.91
Bordeaux
#7B002C
ΔE00 4.96
Maroon (survey)
#650021
ΔE00 5.62
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741C27 #1C7469
analogous
#741C53 #741C27 #743D1C
triadic
#741C27 #27741C #1C2774
tetradic
#741C27 #53741C #1C7469 #3D1C74
square
#741C27 #53741C #1C7469 #3D1C74
split-complementary
#741C27 #1C743D #1C5374
monochromatic
#190608 #431016 #741C27 #A52838 #D03B4D
Accessibility & contrast
On white
10.84
#741C27 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#741C27 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741C27
10.84:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741C27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741C27 | 1.00 | 10.84 | 1.94 | 10.84 |
| #FFFFFF | 10.84 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.84 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#343127
Deuteranopia (green-blind)
#4B4425
Tritanopia (blue-blind)
#800021
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741c27; /* rgb */ color: rgb(116, 28, 39); /* oklch */ color: oklch(37.6% 0.121 18.5);
Tailwind
colors: {
custom: {
50: '#a26060',
500: '#741c27',
950: '#000000',
},
}SCSS
$custom: #741c27; $custom-light: #a26060; $custom-dark: #000000;
JSON
{
"hex": "#741c27",
"rgb": {
"r": 116,
"g": 28,
"b": 39
},
"hsl": {
"h": 352.5,
"s": 61.111,
"l": 28.235
},
"oklch": {
"l": 0.37571,
"c": 0.12121,
"h": 18.5
},
"luminance": 0.0469
}Semantic roles & 50–950 ramp
primary
#741C27
secondary
#43A89C
accent
#E4D044
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100505
muted
#7F7979