#741BA0#741BA0

#741BA0 is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.9% C 0.198 H 310.8°. Best body text is #FFFFFF at 8.72:1 contrast (WCAG AA passes).

Color values

HEX	#741BA0
RGB	rgb(116, 27, 160)
HSL	hsl(280, 71%, 37%)
HSV	hsv(280, 83%, 63%)
CMYK	cmyk(27.5%, 83.1%, 0%, 37.3%)
CIE-LAB	lab(31.89, 57.26, -52.96)
CIE-LCH	lch(31.89, 77.99, 317.24°)
OKLab	oklab(43.89% 0.1295 -0.1503)
OKLCH	oklch(43.89% 0.198 310.8)
XYZ	xyz(13.9383, 7.0353, 33.8746)
Luminance	0.0703 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741BA0 #47A01B

analogous

#311BA0 #741BA0 #A01B8A

triadic

#741BA0 #A0741B #1BA074

tetradic

#741BA0 #A0311B #47A01B #1B8AA0

square

#741BA0 #A0311B #47A01B #1B8AA0

split-complementary

#741BA0 #8AA01B #1BA031

monochromatic

#280937 #4E126C #741BA0 #9A24D4 #B353E2

Accessibility & contrast

On white

8.72

#741BA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#741BA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741BA0

8.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741BA0	#FFFFFF	#000000	##FFFFFF
##741BA0	1.00	8.72	2.41	8.72
#FFFFFF	8.72	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6E3E5F

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #741ba0;
/* rgb */ color: rgb(116, 27, 160);
/* oklch */ color: oklch(43.9% 0.198 310.8);

Tailwind

colors: {
  custom: {
    50: '#a164bd',
    500: '#741ba0',
    950: '#000000',
  },
}

SCSS

$custom: #741ba0;
$custom-light: #a164bd;
$custom-dark: #000000;

JSON

{
  "hex": "#741ba0",
  "rgb": {
    "r": 116,
    "g": 27,
    "b": 160
  },
  "hsl": {
    "h": 280.15,
    "s": 71.123,
    "l": 36.667
  },
  "oklch": {
    "l": 0.43892,
    "c": 0.1984,
    "h": 310.8
  },
  "luminance": 0.07035
}

Semantic roles & 50–950 ramp

primary

#741BA0

secondary

#78C552

accent

#EE3A75

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #741BA0

Body copy rendered with the generated semantic roles for this colour.

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