#741B74#741B74

#741B74 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.160 H 328.0°. Best body text is #FFFFFF at 9.76:1 contrast (WCAG AA passes).

Color values

HEX	#741B74
RGB	rgb(116, 27, 116)
HSL	hsl(300, 62%, 28%)
HSV	hsv(300, 77%, 45%)
CMYK	cmyk(0%, 76.7%, 0%, 54.5%)
CIE-LAB	lab(28.80, 48.69, -30.60)
CIE-LCH	lch(28.80, 57.51, 327.86°)
OKLab	oklab(40.73% 0.1359 -0.0848)
OKLCH	oklch(40.73% 0.16 328)
XYZ	xyz(10.7466, 5.7586, 17.0651)
Luminance	0.0576 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741B74 #1B741B

analogous

#471B74 #741B74 #741B47

triadic

#741B74 #74741B #1B7474

tetradic

#741B74 #74471B #1B741B #1B4774

square

#741B74 #74471B #1B741B #1B4774

split-complementary

#741B74 #47741B #1B7447

monochromatic

#190619 #420F42 #741B74 #A627A6 #D139D1

Accessibility & contrast

On white

9.76

#741B74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#741B74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741B74

9.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741B74	#FFFFFF	#000000	##FFFFFF
##741B74	1.00	9.76	2.15	9.76
#FFFFFF	9.76	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#083D76

Deuteranopia (green-blind)

#344872

Tritanopia (blue-blind)

#782946

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #741b74;
/* rgb */ color: rgb(116, 27, 116);
/* oklch */ color: oklch(40.7% 0.160 328.0);

Tailwind

colors: {
  custom: {
    50: '#9f629c',
    500: '#741b74',
    950: '#000000',
  },
}

SCSS

$custom: #741b74;
$custom-light: #9f629c;
$custom-dark: #000000;

JSON

{
  "hex": "#741b74",
  "rgb": {
    "r": 116,
    "g": 27,
    "b": 116
  },
  "hsl": {
    "h": 300,
    "s": 62.238,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40731,
    "c": 0.16017,
    "h": 328
  },
  "luminance": 0.05758
}

Semantic roles & 50–950 ramp

primary

#741B74

secondary

#42A942

accent

#E54242

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #741B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →