#741B72#741B72

#741B72 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.159 H 329.0°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#741B72
RGB	rgb(116, 27, 114)
HSL	hsl(301, 62%, 28%)
HSV	hsv(301, 77%, 45%)
CMYK	cmyk(0%, 76.7%, 1.7%, 54.5%)
CIE-LAB	lab(28.68, 48.34, -29.51)
CIE-LCH	lch(28.68, 56.64, 328.60°)
OKLab	oklab(40.61% 0.1359 -0.0816)
OKLCH	oklch(40.61% 0.159 329)
XYZ	xyz(10.6316, 5.7126, 16.4590)
Luminance	0.0571 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#741B72 #1B741D

analogous

#491B74 #741B72 #741B45

triadic

#741B72 #72741B #1B7274

tetradic

#741B72 #74491B #1B741D #1B4574

square

#741B72 #74491B #1B741D #1B4574

split-complementary

#741B72 #45741B #1B7449

monochromatic

#190618 #420F41 #741B72 #A627A3 #D139CD

Accessibility & contrast

On white

9.80

#741B72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#741B72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #741B72

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##741B72	#FFFFFF	#000000	##FFFFFF
##741B72	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3C74

Deuteranopia (green-blind)

#354870

Tritanopia (blue-blind)

#782845

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #741b72;
/* rgb */ color: rgb(116, 27, 114);
/* oklch */ color: oklch(40.6% 0.159 329.0);

Tailwind

colors: {
  custom: {
    50: '#9f629b',
    500: '#741b72',
    950: '#000000',
  },
}

SCSS

$custom: #741b72;
$custom-light: #9f629b;
$custom-dark: #000000;

JSON

{
  "hex": "#741b72",
  "rgb": {
    "r": 116,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 301.348,
    "s": 62.238,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40607,
    "c": 0.15852,
    "h": 329
  },
  "luminance": 0.05712
}

Semantic roles & 50–950 ramp

primary

#741B72

secondary

#42A945

accent

#E54642

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #741B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →