#741B4C#741B4C
#741B4C is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.6% C 0.132 H 351.4°. Best body text is #FFFFFF at 10.48:1 contrast (WCAG AA passes).
Color values
| HEX | #741B4C |
|---|---|
| RGB | rgb(116, 27, 76) |
| HSL | hsl(327, 62%, 28%) |
| HSV | hsv(327, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 34.5%, 54.5%) |
| CIE-LAB | lab(26.79, 42.60, -7.61) |
| CIE-LCH | lch(26.79, 43.27, 349.88°) |
| OKLab | oklab(38.63% 0.1304 -0.0197) |
| OKLCH | oklch(38.63% 0.132 351.4) |
| XYZ | xyz(8.8994, 5.0197, 7.3363) |
| Luminance | 0.0502 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 3.18
Red Purple
#820747
ΔE00 3.91
Merlot
#730039
ΔE00 5.10
Wine (survey)
#80013F
ΔE00 5.33
Rich Purple
#720058
ΔE00 5.70
Reddish Purple
#910951
ΔE00 5.80
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B4C #1B7443
analogous
#6F1B74 #741B4C #741B20
triadic
#741B4C #4C741B #1B4C74
tetradic
#741B4C #746F1B #1B7443 #1B2074
square
#741B4C #746F1B #1B7443 #1B2074
split-complementary
#741B4C #20741B #1B746F
monochromatic
#190610 #420F2B #741B4C #A6276D #D1398C
Accessibility & contrast
On white
10.48
#741B4C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.00
#741B4C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B4C
10.48:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B4C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B4C | 1.00 | 10.48 | 2.00 | 10.48 |
| #FFFFFF | 10.48 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.48 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2A354D
Deuteranopia (green-blind)
#44454A
Tritanopia (blue-blind)
#7D1431
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #741b4c; /* rgb */ color: rgb(116, 27, 76); /* oklch */ color: oklch(38.6% 0.132 351.4);
Tailwind
colors: {
custom: {
50: '#a0607e',
500: '#741b4c',
950: '#000000',
},
}SCSS
$custom: #741b4c; $custom-light: #a0607e; $custom-dark: #000000;
JSON
{
"hex": "#741b4c",
"rgb": {
"r": 116,
"g": 27,
"b": 76
},
"hsl": {
"h": 326.966,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.38631,
"c": 0.13184,
"h": 351.4
},
"luminance": 0.05019
}Semantic roles & 50–950 ramp
primary
#741B4C
secondary
#42A970
accent
#E58C42
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F0509
muted
#7F7A7B