#741B40#741B40
#741B40 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.2% C 0.126 H 0.0°. Best body text is #FFFFFF at 10.64:1 contrast (WCAG AA passes).
Color values
| HEX | #741B40 |
|---|---|
| RGB | rgb(116, 27, 64) |
| HSL | hsl(335, 62%, 28%) |
| HSV | hsv(335, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 44.8%, 54.5%) |
| CIE-LAB | lab(26.36, 41.21, -0.18) |
| CIE-LCH | lch(26.36, 41.21, 359.75°) |
| OKLab | oklab(38.17% 0.1264 0) |
| OKLCH | oklch(38.17% 0.126 0) |
| XYZ | xyz(8.5204, 4.8681, 5.3405) |
| Luminance | 0.0487 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.92
Wine (survey)
#80013F
ΔE00 3.19
Red Purple
#820747
ΔE00 3.50
Mulberry
#920A4E
ΔE00 5.90
Reddish Purple
#910951
ΔE00 6.02
Velvet
#750851
ΔE00 6.66
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B40 #1B744F
analogous
#741B6C #741B40 #74221B
triadic
#741B40 #40741B #1B4074
tetradic
#741B40 #6C741B #1B744F #221B74
square
#741B40 #6C741B #1B744F #221B74
split-complementary
#741B40 #1B7422 #1B6C74
monochromatic
#19060E #420F25 #741B40 #A6275B #D13978
Accessibility & contrast
On white
10.64
#741B40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#741B40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B40
10.64:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B40 | 1.00 | 10.64 | 1.97 | 10.64 |
| #FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.64 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3341
Deuteranopia (green-blind)
#46453E
Tritanopia (blue-blind)
#7E0D2B
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #741b40; /* rgb */ color: rgb(116, 27, 64); /* oklch */ color: oklch(38.2% 0.126 0.0);
Tailwind
colors: {
custom: {
50: '#a06074',
500: '#741b40',
950: '#000000',
},
}SCSS
$custom: #741b40; $custom-light: #a06074; $custom-dark: #000000;
JSON
{
"hex": "#741b40",
"rgb": {
"r": 116,
"g": 27,
"b": 64
},
"hsl": {
"h": 335.056,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.38169,
"c": 0.12644,
"h": 0
},
"luminance": 0.04867
}Semantic roles & 50–950 ramp
primary
#741B40
secondary
#42A97E
accent
#E5A242
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B