#741B39#741B39
#741B39 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 37.9% C 0.124 H 5.2°. Best body text is #FFFFFF at 10.72:1 contrast (WCAG AA passes).
Color values
| HEX | #741B39 |
|---|---|
| RGB | rgb(116, 27, 57) |
| HSL | hsl(340, 62%, 28%) |
| HSV | hsv(340, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 50.9%, 54.5%) |
| CIE-LAB | lab(26.14, 40.50, 4.25) |
| CIE-LCH | lch(26.14, 40.72, 5.99°) |
| OKLab | oklab(37.94% 0.1238 0.0112) |
| OKLCH | oklch(37.94% 0.124 5.2) |
| XYZ | xyz(8.3336, 4.7934, 4.3565) |
| Luminance | 0.0479 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 3.72
Wine (survey)
#80013F
ΔE00 3.83
Bordeaux
#7B002C
ΔE00 4.56
Red Purple
#820747
ΔE00 5.13
Red Wine
#8C0034
ΔE00 5.82
Burgundy (survey)
#610023
ΔE00 5.85
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B39 #1B7456
analogous
#741B65 #741B39 #74291B
triadic
#741B39 #39741B #1B3974
tetradic
#741B39 #65741B #1B7456 #291B74
square
#741B39 #65741B #1B7456 #291B74
split-complementary
#741B39 #1B7429 #1B6574
monochromatic
#19060C #420F21 #741B39 #A62751 #D1396C
Accessibility & contrast
On white
10.72
#741B39 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#741B39 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B39
10.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B39 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B39 | 1.00 | 10.72 | 1.96 | 10.72 |
| #FFFFFF | 10.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30333A
Deuteranopia (green-blind)
#484437
Tritanopia (blue-blind)
#7F0828
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #741b39; /* rgb */ color: rgb(116, 27, 57); /* oklch */ color: oklch(37.9% 0.124 5.2);
Tailwind
colors: {
custom: {
50: '#a1606f',
500: '#741b39',
950: '#000000',
},
}SCSS
$custom: #741b39; $custom-light: #a1606f; $custom-dark: #000000;
JSON
{
"hex": "#741b39",
"rgb": {
"r": 116,
"g": 27,
"b": 57
},
"hsl": {
"h": 339.775,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.37937,
"c": 0.12427,
"h": 5.2
},
"luminance": 0.04792
}Semantic roles & 50–950 ramp
primary
#741B39
secondary
#42A986
accent
#E5AE42
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A