#741B31#741B31
#741B31 is a dark, vivid red. Relative luminance 0.047; OKLCH L 37.7% C 0.123 H 11.1°. Best body text is #FFFFFF at 10.80:1 contrast (WCAG AA passes).
Color values
| HEX | #741B31 |
|---|---|
| RGB | rgb(116, 27, 49) |
| HSL | hsl(345, 62%, 28%) |
| HSV | hsv(345, 77%, 45%) |
| CMYK | cmyk(0%, 76.7%, 57.8%, 54.5%) |
| CIE-LAB | lab(25.92, 39.78, 9.38) |
| CIE-LCH | lch(25.92, 40.88, 13.26°) |
| OKLab | oklab(37.71% 0.1205 0.0236) |
| OKLCH | oklch(37.71% 0.123 11.1) |
| XYZ | xyz(8.1495, 4.7198, 3.3870) |
| Luminance | 0.0472 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.98
Wine
#722F37
ΔE00 4.57
Maroon (survey)
#650021
ΔE00 4.69
Wine Red
#7B0323
ΔE00 4.77
Red Wine
#8C0034
ΔE00 4.89
Burgundy (survey)
#610023
ΔE00 5.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#741B31 #1B745E
analogous
#741B5D #741B31 #74321B
triadic
#741B31 #31741B #1B3174
tetradic
#741B31 #5D741B #1B745E #321B74
square
#741B31 #5D741B #1B745E #321B74
split-complementary
#741B31 #1B7432 #1B5D74
monochromatic
#19060A #420F1C #741B31 #A62746 #D1395E
Accessibility & contrast
On white
10.80
#741B31 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.94
#741B31 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #741B31
10.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##741B31 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##741B31 | 1.00 | 10.80 | 1.94 | 10.80 |
| #FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.94 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323231
Deuteranopia (green-blind)
#49442F
Tritanopia (blue-blind)
#7F0324
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #741b31; /* rgb */ color: rgb(116, 27, 49); /* oklch */ color: oklch(37.7% 0.123 11.1);
Tailwind
colors: {
custom: {
50: '#a16068',
500: '#741b31',
950: '#000000',
},
}SCSS
$custom: #741b31; $custom-light: #a16068; $custom-dark: #000000;
JSON
{
"hex": "#741b31",
"rgb": {
"r": 116,
"g": 27,
"b": 49
},
"hsl": {
"h": 345.169,
"s": 62.238,
"l": 28.039
},
"oklch": {
"l": 0.37706,
"c": 0.12275,
"h": 11.1
},
"luminance": 0.04719
}Semantic roles & 50–950 ramp
primary
#741B31
secondary
#42A98F
accent
#E5BD42
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A